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编辑之友, ISSN 1003-6687, 2015, Issue 3, pp. 51 - 55
在移动互联网时代,面对读者阅读习惯与行为的改变和社会化阅读规模的形成,传统的图书营销行业也在积极转型。文章通过对社会化阅读的产生、特征与形式的理论分析,提出新机遇环境下图书营销的策略,并对图书行业的未来发展提出几点建议,强调加强全民信息素养教育对图书营销行业未来发展的重要性。 
社交媒体 | 图书营销 | 阅读行为 | 社会化阅读 | 移动终端
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