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商业故事, ISSN 1673-8160, 2016, Issue 33, pp. 122 - 123
本文针对我国企业在市场营销活动中的信用缺失现状进行分析,并对企业信用建立提出相应的对策,旨在能够提升加入WTO后的企业竞争力和对规范市场环境起到作用。 
信用;企业信用;市场营销;企业竞争力
Journal Article
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