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广告策划 (2) 2
企业发展 (1) 1
传统民俗 (1) 1
品牌战略 (1) 1
市场营销;企业;区域 (1) 1
广告策划;市场营销;关系;整合 (1) 1
自主创新能力 (1) 1
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现代经济信息, ISSN 1001-828X, 2017, Issue 8, pp. 372 - 372
本文从广告策划的基本特点、广告策划与市场营销的关系以及如何有效地整合广告策划和市场营销三个方面进行有效地分析,以期望给广大企业的营销宣传提供一些基本的指导作用。 
广告策划;市场营销;关系;整合
Journal Article
现代商业, ISSN 1673-5889, 2017, Issue 23, pp. 22 - 23
Journal Article
商场现代化, ISSN 1006-3102, 2017, Issue 10, pp. 55 - 56
Journal Article
Magazine Article
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