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经济问题探索, ISSN 1006-2912, 2014, Issue 10, pp. 154 - 161
企业追求有价值的客户,这就引出了客户价值衡量的问题。回顾了客户价值的定义及经典的计算模型,从“随机环境”和“货币化”两大主流研究方向对客户价值计算的相关理论与模型展开述评,在此基础上对客户价值计算理论的扩展研究进行了总结与分类,探讨了客户价值计算理论的研究现状,指出研究不足及未来研究的重点突破口。 
客户资产 | 客户价值 | 客户价值计算 | 客户管理
Journal Article
现代管理科学, ISSN 1007-368X, 2013, Issue 11
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