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1999, Harvard business review paperback series, ISBN 1578511445, v, 204
Book
2008, 8th ed., ISBN 0470056231, xiii, 322
Book
2008, ISBN 1422128768, xviii, 217
Book
Book
2005, 7th ed., ISBN 0471484261, xii, 356
Book
2011, 9th ed., ISBN 0470317248, ix, 341
Book
2002, 2nd ed., ISBN 047141235X, xix, 553
Book
1996, ISBN 9780029001516, ix, 380
Book
2010, 10th ed., ISBN 9780470317259, xvii, 798
Book
Journal of marketing research, ISSN 0022-2437, 11/2001, Volume 38, Issue 4, pp. 485 - 493
... of brand attitude. The authors find that both product attributes and peripheral cues shape brand attitudes in high-technology markets. REFERENCES Aaker, David A. (1996... 
Stock prices | Research Notes and Communications | Time series models | Financial accounting | Psychological attitudes | Brands | Information economics | Information relevance | Business structures | Coefficients | Marketing | Business & Economics | Social Sciences | Business | Product management | Analysis | Studies | High tech industries | Statistical analysis | Brand image
Journal Article
1974, 2d ed. -, ISBN 9780029000601, xxviii, 460
Book
1996, 5th ed., ISBN 0133057151, xiii, 754
Book
1982, 4th ed., ISBN 0029001501, viii, 500
Book
1980, Wiley series in marketing., ISBN 9780471000594, xvi, 628
Book
1998, 5th ed., ISBN 9780471177432, xiv, 330
Book
European journal of marketing, ISSN 0309-0566, 01/2019, Volume 53, Issue 1, pp. 25 - 27
Purpose A response to Sheth and Koschmann’s Do brands compete or coexist? How persistence of brand loyalty segments the market. Design/methodology/approach... 
Competition | Brand loyalty | Brand preferences | Consumer behavior | Customers | Innovations | Market strategy | Marketing
Journal Article
2nd ed., ISBN 0894260294, 244
Book
1998, 5th ed., ISBN 0471183644, xiv, 330
Book
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