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2014, ISBN 1137293926, xvii, 190
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines... 
International business enterprises | China Economic conditions | China | Management | Business enterprises, Foreign | Globalization
Book
09/2018
...Influencer Marketing Goes Global GLOBAL MARKETING STRATEGIST JOEL BACKALER EXPLAINS. Marketers and agencies love writing about influencer marketing these days... 
Magazine Article
China daily (North American ed.), 07/2015
  [...]Chinese e-commerce companies are fighting fiercely to expand to capture a bigger share of the market. 
International markets | Diaspora | Electronic commerce
Newspaper Article
China daily, ISSN 0253-9543, 07/2015
  [...]Chinese e-commerce companies are fighting fiercely to expand to capture a bigger share of the market. 
International markets | Diaspora | Electronic commerce
Newspaper Article
China Daily, 07/2015
  [...]Chinese e-commerce companies are fighting fiercely to expand to capture a bigger share of the market. 
International markets | Diaspora | Electronic commerce
Newspaper Article
China daily (North American ed.), 12/2014
...  Tech | Joel Backaler What makes a brand global? According to the former head of marketing for Starbucks and Nike, a global brand "can travel worldwide... 
Competition | Brand names | Public relations | Corporate growth | Market strategy | Marketing
Newspaper Article
China Daily, 12/2014
...  Tech | Joel Backaler What makes a brand global? According to the former head of marketing for Starbucks and Nike, a global brand "can travel worldwide... 
Competition | Brand names | Public relations | Corporate growth | Market strategy | Marketing
Newspaper Article
China daily, ISSN 0253-9543, 12/2014
...  Tech | Joel Backaler What makes a brand global? According to the former head of marketing for Starbucks and Nike, a global brand "can travel worldwide... 
Competition | Brand names | Public relations | Corporate growth | Market strategy | Marketing
Newspaper Article
China daily (North American ed.), 12/2014
[...]of its companies' previous growth strategy, China has been able to produce many large companies - 95 companies in the Fortune Global 500 originate from... 
Competition | Brand names | Public relations | Corporate growth | Market strategy | Marketing
Newspaper Article
China daily (London, England : European ed.), ISSN 2045-7995, 12/2014
  According to the former head of marketing for Starbucks and Nike, a global brand "can travel worldwide, transcend cultural barriers, speak to multiple... 
Competition | Brand names | Public relations | Corporate growth | Market strategy | Marketing
Newspaper Article
China daily, ISSN 0253-9543, 12/2014
  [...]of its companies' previous growth strategy, China has been able to produce many large companies - 95 companies in the Fortune Global 500 originate from... 
Competition | Brand names | Public relations | Corporate growth | Market strategy | Marketing
Newspaper Article
China Daily, 12/2014
  [...]of its companies' previous growth strategy, China has been able to produce many large companies - 95 companies in the Fortune Global 500 originate from... 
Competition | Brand names | Public relations | Corporate growth | Market strategy | Marketing
Newspaper Article
02/2015, Issue February
Magazine Article
2014, Issue MAY
Magazine Article
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