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Journal of Marketing, ISSN 0022-2429, 1/2014, Volume 78, Issue 1, pp. 1 - 19
The success of products such as FarmVille has prompted many firms to engage in viral marketing on Facebook and other social media websites. Yet is the viral... 
Social media marketing | Sharing mechanisms | Utilitarian | Apps | Facebook | Viral marketing | DESIGN | DETERMINANTS | BUSINESS | MODEL | DIMENSIONS | RESPONSES | ATTITUDE | utilitarian | viral marketing | social media marketing | CONSUMER | sharing mechanisms | apps | Psychological aspects | Consumer behavior | Usage | Research | Marketing research | Social media optimization
Journal Article
Journal of Marketing, ISSN 0022-2429, 11/2011, Volume 75, Issue 6, pp. 55 - 71
Journal Article
Journal of Marketing, ISSN 0022-2429, 1/2011, Volume 75, Issue 1, pp. 46 - 59
Journal Article
Journal of Service Research, ISSN 1094-6705, 8/2010, Volume 13, Issue 3, pp. 311 - 330
Recent years have witnessed the rise of new media channels such as Facebook, YouTube, Google, and Twitter, which enable customers to take a more active role as... 
electronic word-of-mouth | online communities | recommendation systems | customer relationships | new media | mobile technologies | INTERNET | PRICE | SEARCH | BUSINESS | MODEL | ONLINE | BRAND | RECOMMENDER SYSTEMS | WORD-OF-MOUTH | CONSUMER CHOICE | DYNAMICS
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 5/2006, Volume 43, Issue 2, pp. 212 - 223
A common assumption underlying the analysis of consumers' choices among optional tariffs is that consumers choose the tariff that maximizes their surplus and,... 
Estimation bias | Research biases | Flat rates | Customers | Tariffs | Consumer convenience | Churn rate | Billing | Insurance rates | Internet | PAYMENTS | DECISION | DEMAND | INFORMATION | PATTERNS | BUSINESS | MODEL | LOCAL TELEPHONE SERVICE | CONSUMPTION | Forecasts and trends | Analysis | Consumer preferences
Journal Article
Journal of Marketing, ISSN 0022-2429, 01/2011, Volume 75, Issue 1, pp. 46 - 59
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 5/2002, Volume 39, Issue 2, pp. 228 - 241
Economists, psychologists, and marketing researchers rely on measures of consumers' willingness to pay (WTP) in estimating demand for private and public goods... 
Consumer research | Research Notes and Communications | Purchase price | Valuation | Market prices | Point of sale | Auctions | Market research | Ballpoint pens | Consumer prices | Marketing | VALUES | BUSINESS | AUCTIONS | CHOICE CONTINGENT VALUATION | TEST-MARKET EVALUATION | HYPOTHETICAL SURVEYS | Studies | Consumer behavior | Statistical analysis | Marketing management | Willingness to pay
Journal Article
Journal of Interactive Marketing, ISSN 1094-9968, 11/2013, Volume 27, Issue 4, pp. 270 - 280
CRM has traditionally referred to a company managing relationships with customers. The rise of social media, which has connected and empowered customers,... 
Engagement | Key performance indicator | Customer relationship management | Social media | Employees | Customer insight | Information technology | MARKETING-STRATEGY | ACQUISITION | UNPROFITABLE CUSTOMERS | BUSINESS | BRAND | IMPACT | WORD-OF-MOUTH | CONSUMER | FRAMEWORK | LIFETIME VALUE | Manpower | Digital media | Houses | Customer services | Shortages | Social networks | Strategy | Marketing
Journal Article
Journal of Marketing, ISSN 0022-2429, 3/2008, Volume 72, Issue 2, pp. 1 - 14
Journal Article
Journal of Marketing, ISSN 0022-2429, 3/2012, Volume 76, Issue 2, pp. 17 - 32
Customers are the most important assets of most companies, such that customer equity has been used as a proxy for shareholder value. However, linking customer... 
Shareholder value | Debt | Customers | Valuation | Financial leverage | Cost of equity | Acquisition costs | Equity | Business structures | Marketing | customer equity | valuation | MANAGEMENT | shareholder value | INFORMATION | leverage effect | BUSINESS | EQUITY | FIRM | customer lifetime value | Leverage effect | Customer lifetime value | Customer equity | Leverage (Finance) | Evaluation | Influence | Customer loyalty
Journal Article
Journal of Product Innovation Management, ISSN 0737-6782, 01/2012, Volume 29, Issue 1, pp. 100 - 112
The proliferation of interconnectivity and interactivity through Internet‐based technologies enables new forms of support for new product development. This... 
VIRTUAL STOCK MARKETS | SUCCESS | MANAGEMENT | KNOWLEDGE | FUZZY FRONT-END | INNOVATION | BUSINESS | CREATIVITY | PREDICTION MARKETS | LEAD-USER THEORY | CUSTOMER | ENGINEERING, INDUSTRIAL | TECHNOLOGY
Journal Article
Interfaces, ISSN 0092-2102, 05/2018, Volume 48, Issue 3, p. 247
The ability to calculate and understand the profitability of deal-of-the-day promotions (DoDs) is of vital importance for merchants. It is also challenging... 
Studies | Profitability | Sales promotions
Journal Article