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social marketing (8) 8
health promotion (5) 5
health planning (4) 4
communication in public health (3) 3
health behavior (2) 2
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2010, ISBN 0199550697, 351
Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behaviour... 
Health promotion | Social marketing | Health behavior | Business & Management | public health and epidemiology | Health inequalities | Social behaviour-change | Voluntary lifestyle behaviours | Target groups | Commercial marketing tools | Public health | Behavioural goals | Public good | Smoking | Communication in public health | Health planning
Book
2010, ISBN 0191720410
Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health... 
Social marketing | Health promotion | Communication in public health | Health planning
Web Resource
2010, ISBN 0199550697
Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health... 
Social marketing | Health promotion | Communication in public health | Health planning
Web Resource
Social Marketin Quarterly, ISSN 1524-5004, 9/2007, Volume 13, Issue 3, pp. 58 - 62
Journal Article
Perspectives in Public Health, ISSN 1757-9139, 11/2009, Volume 129, Issue 6, p. 268
  The urgency and scale of contemporary health challenges are enormous. The review It's Our Health! published in 2006 found that social marketing had... 
Organizational change | Influence | Marketing
Journal Article
Social Marketin Quarterly, ISSN 1524-5004, 9/2006, Volume 12, Issue 3, pp. 29 - 40
Journal Article
Perspectives in Public Health, ISSN 1757-9139, 11/2009, Volume 129, Issue 6, pp. 268 - 271
Journal Article
Social Marketin Quarterly, ISSN 1524-5004, 3/2008, Volume 14, Issue 1, pp. 51 - 62
Social marketing has a key role to play in helping to shape the choices people make and supporting the decisions and actions that determine their health and... 
Journal Article
10/2009, ISBN 0199550697
Social marketing is a dynamic interdisciplinary cross-sector approach to creating social good. Like marketing and many other public sector endeavours such as... 
Social marketing | National benchmark criteria | Customer triangle
Book Chapter
10/2009, ISBN 0199550697
This chapter introduces the Total Process Planning (TPP) framework; a simple but robust framework to support effective intervention planning, development, and... 
Intervention planning | Social marketing initiatives | Public sector programmes | Total process planning
Book Chapter
10/2009, ISBN 0199550697
This chapter covers the application of strategic thinking in social marketing and the difference between policy, strategy, and operational social marketing.... 
Social marketing | Marketing mix | Policy intervention | Strategic thinking
Book Chapter
10/2009, ISBN 0199550697
This chapter introduces the Total Process Planning (TPP) framework; a simple but robust framework to support effective intervention planning, development, and... 
Book Chapter
10/2009, ISBN 0199550697
Social marketing is a dynamic interdisciplinary cross-sector approach to creating social good. Like marketing and many other public sector endeavours such as... 
Book Chapter
10/2009, ISBN 0199550697
This chapter covers the application of strategic thinking in social marketing and the difference between policy, strategy, and operational social marketing.... 
Book Chapter
10/2009, ISBN 0199550697
To date, a great deal of writing on the evolution of social marketing has focused almost exclusively on describing its historical link to commercial marketing.... 
Public policy | Social marketing | Health policy
Book Chapter
10/2009, ISBN 0199550697
Having an understanding of the use of theory (particularly behavioural theory) can strengthen and enhance the development and delivery of social marketing... 
Behavioural theory | Public sector programmes | Human behaviour | Social marketing interventions
Book Chapter
10/2009, ISBN 0199550697
This chapter discusses the fifth and final stage of the Total Process Planning (TPP) framework: follow-up. By the time you reach the follow-up stage you should... 
Social marketing initiative | Follow-up | Total process planning
Book Chapter
10/2009, ISBN 0199550697
Having an understanding of the use of theory (particularly behavioural theory) can strengthen and enhance the development and delivery of social marketing... 
Book Chapter
10/2009, ISBN 0199550697
This chapter discusses the fifth and final stage of the Total Process Planning (TPP) framework: follow-up. By the time you reach the follow-up stage you should... 
Book Chapter
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