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Journal of Business Ethics, ISSN 0167-4544, 12/2011, Volume 104, Issue 4, pp. 449 - 460
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and... 
Consumer research | Corporate social responsibility | Consumer behavior | Purchasing | Urban areas | Consumer goods industries | Ethical consumerism | Corporate responsibility | Fair trade | Marketing | Qualitative research | Purchase intention | Marketing research | Analysis
Journal Article
Journal of Business Research, ISSN 0148-2963, 10/2013, Volume 66, Issue 10, pp. 1839 - 1851
In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores corporate practices and consumer perceptions related to... 
Qualitative research | Corporate social responsibility | Consumer behavior | Corporate ethics | EXCHANGES | STAKEHOLDER THEORY | ASSOCIATIONS | CORPORATE SOCIAL-RESPONSIBILITY | BUSINESS | DEFINITIONS | IMPACT | FRAMEWORK | ANTECEDENTS | COMPANIES | ATTRIBUTIONS | Analysis
Journal Article
International Marketing Review, ISSN 0265-1335, 2018, Volume 36, Issue 5, pp. 702 - 725
Purpose The purpose of this paper is to represent the first empirical attempt to explore global-local consumer identities as drivers of global digital brand... 
Global digital brands | Hedonic motivation | Social networking sites usage | Global-local identity | BUSINESS | SOCIAL NETWORKING SITES | ATTITUDES | INTRINSIC MOTIVATION | USER ACCEPTANCE | SELF-IDENTITY | E-COMMERCE | BEHAVIORAL INTENTIONS | COLLECTIVE IDENTITY | NATIONAL IDENTITY | DEVELOPED MARKETS
Journal Article
Journal of Business Research, ISSN 0148-2963, 10/2013, Volume 66, Issue 10, pp. 1807 - 1813
This introduction outlines the development of corporate social responsibility (CSR) and corporate social irresponsibility (CSI) from its origins to today,... 
Corporate social irresponsibility | CSR and CSI research | Corporate social responsibility | Corporate ethics | UNITED-STATES | GOVERNANCE | PERSPECTIVES | BUSINESS | ETHICS | Periodical publishing | Social aspects
Journal Article
Psychology & Marketing, ISSN 0742-6046, 02/2020, Volume 37, Issue 2, pp. 177 - 215
Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and overlapping constructs beleaguer the pertinent literature,... 
anticonsumption | future research directions | research framework | systematic literature review | MATERIALISM | BRAND AVOIDANCE | PSYCHOLOGY, APPLIED | POLITICAL-IDEOLOGY | BUSINESS | CONSUMER RESISTANCE | VOLUNTARY SIMPLICITY | SUSTAINABLE CONSUMPTION | LIFE-STYLES | ANTI-CONSUMPTION | MARKET-RESISTANCE | MODERATING ROLE
Journal Article
2016, 1st ed. 2016, Management for Professionals, ISBN 3319262777, 270
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet... 
Management science | Emerging Markets/Globalization | Business and Management | Business Strategy/Leadership | Marketing
eBook