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2016, ISBN 9781138847385, xviii, 296
.... The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching... 
Marketing research | Consumer behavior | Customer relations | Marketing Research | Management of Technology & Innovation | Consumer Behaviour | Brand Management | Marketing
Book
2016, ISBN 9789811004629, 280
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It... 
Management science | Health Promotion and Disease Prevention | Business and Management | Business Ethics | Marketing
eBook
Journal of Strategic Marketing: Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media. Guest editors: Linda D. Hollebeek and Roderick J. Brodie, ISSN 0965-254X, 06/2016, Volume 24, Issue 3-4, pp. 261 - 277
The proliferation of social media platforms and corresponding consumer adoption in recent years has precipitated a paradigm shift, significantly altering the... 
uses and gratifications theory | social media content | social media engagement behaviour
Journal Article
12/2015, ISBN 9781138847385, 314
.... The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching... 
Marketing Research | Management of Technology & Innovation | Consumer Behaviour | Brand Management | Marketing
eBook
Journal of Strategic Marketing: Special issue: Adding Value to Marketing Education: Best Practice Teaching in a Modern Education Environment. Guest editors: Carolyn Strong and Andrea Beetles, ISSN 0965-254X, 02/2017, Volume 25, Issue 2, pp. 114 - 127
Marketing education increasingly recognizes the active role of students in their learning experience. Students co-create learning outcomes through interacting... 
group work | marketing education | co-creation | shared vision | Interaction capabilities | peer learning
Journal Article
Journal of Strategic Marketing: Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media. Guest editors: Linda D. Hollebeek and Roderick J. Brodie, ISSN 0965-254X, 06/2016, Volume 24, Issue 3-4, pp. 241 - 260
Modern consumers are engaged in online communities where interaction with paying and non-paying customers impacts their knowledge and perceptions of marketing... 
rule familiarity | perceived price fairness | online community engagement | community engagement | community norms
Journal Article
International Journal of Nonprofit and Voluntary Sector Marketing, ISSN 1465-4520, 02/2011, Volume 16, Issue 1, pp. 84 - 98
The effectiveness of a market orientation has been established in other parts of the world. Using a modified replication study of 401 nonprofit organizations... 
Journal Article
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