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Journal of Marketing Management, ISSN 0267-257X, 11/2019, Volume 35, Issue 17-18, pp. 1600 - 1623
This study explores the lived dimensions of musical taste emerging from interactions over the life-course within the nuclear family. We address this subject... 
pragmatic approach | musical tastes | Intergenerational transmissions | nuclear family | listening devices
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 10/2010, Volume 38, Issue 5, pp. 586 - 603
Journal Article
Journal of Economic Psychology, ISSN 0167-4870, 02/2003, Volume 24, Issue 1, pp. 99 - 116
This research - using the critical incident technique - brings to the fore the emotion of surprise and its influence on word-of-mouth (WOM). The results show -... 
Social sharing | Surprise | Word-of-mouth | Critical incident technique | Emotions
Journal Article
Revue Francaise de Gestion, ISSN 0338-4551, 2017, Volume 268, Issue 7, pp. 97 - 132
This article is about the reactions of the stakeholders and especially the consumers to corporate brand redeployments. The first part of the article proposes a... 
Strategic management | Consumer behavior | Logos | Brand image | Marketing | Acquisitions & mergers
Journal Article
Journal of business research, ISSN 0148-2963, 02/2016, Volume 69, Issue 2, pp. 604 - 604
The sponsorship literature has only briefly examined the combined effects of leveraging activities with sponsorship. Although consumers' responses to sports... 
Journal Article
Journal of Business Research, ISSN 0148-2963, 02/2016, Volume 69, Issue 2, pp. 604 - 612
The sponsorship literature has only briefly examined the combined effects of leveraging activities with sponsorship. Although consumers' responses to sports... 
Sales-oriented leveraging activities | Sponsorship | Behavioral effects | Consumers' affiliation with the sponsored entity
Journal Article
Journal of Business Research, ISSN 0148-2963, 02/2016, Volume 69, Issue 2, p. 604
  The sponsorship literature has only briefly examined the combined effects of leveraging activities with sponsorship. Although consumers' responses to sports... 
Studies | Corporate sponsorship | Market research | Social identity
Journal Article
Journal of Business Research, ISSN 0148-2963, 02/2016, Volume 69, Issue 2, pp. 604 - 612
The sponsorship literature has only briefly examined the combined effects of leveraging activities with sponsorship. Although consumers' responses to sports... 
Sales-oriented leveraging activities | Sponsorship | Behavioral effects | Consumers' affiliation with the sponsored entity | ACTIVATION | INVOLVEMENT | BUSINESS | IDENTIFICATION | AWARENESS | EVENT | INTENTIONS | IDENTITY | IMAGE | CONGRUENCE | BENEFITS | Consumer behavior | Sports sponsorship | Stores | Analysis | Business administration | Economics and Finance | Humanities and Social Sciences
Journal Article
Leisure Studies, ISSN 0261-4367, 07/2011, Volume 30, Issue 3, pp. 271 - 291
Why do fans buy and how do they consume football-related paraphernalia (shirts, jerseys, scarves, hats, flags, etc.)? Over the last five years, we have... 
interpretive research | sport consumption | merchandising | spectator behaviour | fandom | Interpretive research | Fandom | Spectator behaviour | Merchandising | Sport consumption | PERSPECTIVE | BEHAVIOR | FIELD | POSSESSIONS | IDENTIFICATION | CULTURE | IDENTITY | EXTENDED SELF | HOSPITALITY, LEISURE, SPORT & TOURISM | ATTRIBUTIONS | CONSUMPTION
Journal Article
Revue française de gestion, ISSN 0338-4551, 2018, Volume 275, Issue 6, pp. 77 - 94
À ce jour aucune étude n’a montré l’effet de levier du parrainage dans d’autres actions de communication marketing en termes de comportement. Pour combler... 
Chain stores | Corporate sponsorship | Direct mail advertising | Direct marketing | Business administration | Humanities and Social Sciences
Journal Article
Revue Française de Gestion, ISSN 0338-4551, 10/2017, Volume 43, Issue 268, pp. 97 - 132
Journal Article
Revue Française de Gestion, ISSN 0338-4551, 08/2018, Volume 44, Issue 275, pp. 77 - 94
Journal Article
Revue Francaise de Gestion, ISSN 0338-4551, 2018, Volume 44, Issue 275, pp. 77 - 94
Journal Article
Revue française de gestion, ISSN 0338-4551, 2017, Volume 268, Issue 7, pp. 97 - 132
Cet article 1  observe les réactions des consommateurs face au redéploiement des marques issu des fusions et acquisitions. Après une revue de la littérature... 
Journal Article
Journal of Advertising, ISSN 0091-3367, 10/2009, Volume 38, Issue 3, pp. 33 - 49
Journal Article
Recherche et Applications en Marketing (English Edition), ISSN 2051-5707, 12/2016, Volume 31, Issue 4, pp. 47 - 64
This research aims at understanding the role of market offers constructing a stigmatised identity for consumers with disabilities; it further underlines the... 
offer | symbolic interactionism | handicap | identity | stigmatisation
Journal Article
Journal of Advertising, ISSN 0091-3367, 09/2009, Volume 38, Issue 3, pp. 33 - 50
Most commercials designed to elicit affective reactions do not appear in isolation but frequently together. Consequently, a crucial question arises as to... 
Journal Article
Journal of advertising, ISSN 0091-3367, 09/2009, Volume 38, Issue 3, pp. 33 - 49
Most commercials designed to elicit affective reactions do not appear in isolation but frequently together. Consequently, a crucial question arises as to... 
Journal Article
Journal of Economic Psychology, ISSN 0167-4870, 2003, Volume 24, Issue 1, pp. 99 - 116
This research - using the critical incident technique - brings to the fore the emotion of surprise and its influence on word-of-mouth (WOM). The results show -... 
Social sharing | Surprise | Word-of-mouth | Critical incident technique | Emotions | surprise | emotions | PERFORMANCE | EMOTION | PATTERNS | critical incident technique | word-of-mouth | INTENTIONS | ACHIEVEMENT | RESPONSES | PSYCHOLOGY, MULTIDISCIPLINARY | social sharing | CONSUMER SATISFACTION | CUSTOMER SATISFACTION | CONSEQUENCES | SERVICE | ECONOMICS | Consumer behavior | Research
Journal Article
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