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2011, ISBN 9780230241855, xxix, 239
Book
08/2015, ISBN 1138775835, 276
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing... 
Destination Marketing | Brand Management | Branding (Marketing) | Place marketing | Nation-state | International relations
eBook
2016, Second edition., ISBN 1138775843, 306
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing... 
Nation-state and globalization | Industry & industrial studies | Destination Marketing | Brand Management | Nation-state | Branding (Marketing) | Place marketing | International relations
eBook
Marketing Theory, ISSN 1470-5931, 3/2018, Volume 18, Issue 1, pp. 31 - 53
This article explores the concept of contingent self-definition, whereby place brands employ flexible self-definitional approaches in constructing their place... 
place branding | Brand architecture | contingent self-definition | region brands | the Netherlands | ASSETS | IDENTITIES | CAPABILITIES | STRATEGY | POLITICS | KNOWLEDGE | BUSINESS | IMAGE | CITY | COUNTRY-OF-ORIGIN | FRAMEWORK
Journal Article
10/2015, ISBN 9781138133884
Annotation Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand... 
International Relations | Business & Economics | Nation-state | Marketing | Political Science
Web Resource
08/2015, 2nd ed.,Revised, ISBN 9781315773612
Annotation Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but... 
Product Management | International Economic Relations | Globalization | Business & Economics | Political Science
Web Resource
Tourism Management, ISSN 0261-5177, 06/2018, Volume 66, pp. 302 - 314
This article applies a social constructionist approach to the analysis of the promotional actors in place branding. Previous studies have provided useful... 
Promotional actors | Bourdieu | Place branding | Toronto | Cultural intermediaries | PUBLIC-RELATIONS | MANAGEMENT | GEOGRAPHIES | CITIES | TOURISM RESEARCH | CHALLENGES | IDENTITY | CITY | HOSPITALITY, LEISURE, SPORT & TOURISM | ENVIRONMENTAL STUDIES
Journal Article
Journal of Business Research, ISSN 0148-2963, 03/2020, Volume 109, pp. 413 - 424
The importance of corporate identity to organizations is increasing, which has led to the conceptualisation of corporate identity orientation. This paper... 
Strategic orientation | Corporate identity disorientation | Complexity theory | Corporate identity | Corporate identity orientation
Journal Article
Journal of Brand Management, ISSN 1350-231X, 07/2016, Volume 23, Issue 4, pp. 383 - 402
This article contextualizes how place branding and image influence the development of Dubai's key sectoral clusters, including the key determinants of growth... 
place branding | image | foreign direct investment (FDI) | clusters | internationalizationPorter's cluster theory | MANAGEMENT | STAKEHOLDERS | BUSINESS | Porter's cluster theory | MODEL | internationalization | DESTINATION | PERSPECTIVES | PERCEPTIONS | Product management | Foreign investments | Globalization | Analysis | Studies | Geography | Tourism | International trade | Brand image | Logistics
Journal Article
Journal of Marketing Communications, ISSN 1352-7266, 05/2018, Volume 24, Issue 4, pp. 337 - 359
This paper examines the corporate identity concept and presents an empirical test of a corporate identity model in the context of the higher education sector.... 
Corporate identity management | higher education sector | corporate identity taxonomy | corporate communication
Journal Article
European Journal of Marketing, ISSN 0309-0566, 04/2017, Volume 51, Issue 3, pp. 528 - 550
Journal Article
International Journal of Tourism Cities, ISSN 2056-5607, 2017, Volume 3, Issue 1, pp. 56 - 68
Purpose The purpose of this paper is to explore the place branding dimensions of a city undergoing a concerted effort to build a distinctive brand for... 
Creative city | City branding | ICON model | Place branding | Toronto | Tourism | Culinary tourism | Public relations | Economic growth | Employment | Logos | Cities | Stakeholders | Marketing
Journal Article
Journal of Brand Management (The), ISSN 1350-231X, 2013, Volume 20, Issue 6, pp. 445 - 457
  The purpose of this article is to examine how brands are built in small-to-medium-sized enterprises (SMEs) and to develop a conceptual model of SME... 
Small-to-medium-sized enterprises (SMEs) | Brand identity | Brand differentiation | Brand-building | Forecasts and trends | Customer relations | Brand image | Small and medium sized companies | Studies | Small & medium sized enterprises-SME | Brand identification | Market strategy
Journal Article
Place Branding and Public Diplomacy, ISSN 1751-8040, 08/2010, Volume 6, Issue 3, pp. 182 - 182
Journal Article
Journal of Services Marketing, ISSN 0887-6045, 10/2006, Volume 20, Issue 6, pp. 412 - 420
Purpose - To analyze whether perceived corporate reputation and customer satisfaction are directly associated with customer intention.Design methodology... 
Customer loyalty | Customer satisfaction | Germany | Corporate image | Electric utilities | Customer relations | Analysis | Studies | Customer retention | Energy industry
Journal Article
Place Branding and Public Diplomacy, ISSN 1751-8040, 05/2011, Volume 7, Issue 2, pp. 79 - 80
Regimes in North Africa and the Middle East that previously seemed immune to challenge have been shaken by popular uprisings that would have been almost... 
Diplomacy | Demonstrations | Analysis | Image | Regions | Demonstrations & protests
Journal Article
JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN 1061-0421, 2019, Volume 28, Issue 4, pp. 555 - 572
Purpose - The purpose of this paper is to investigate the largely unexplored conceptualisation of the brand-as-a-person metaphor in small-to-medium-sized... 
ENTREPRENEURS | MANAGEMENT | QUALITATIVE RESEARCH | PERFORMANCE | GROUNDED THEORY | BUSINESS | IDENTIFICATION | SMEs | IDENTITY | ANTHROPOMORPHISM | ORIENTATION | SELF-CONCEPT | Brand personality | CONSUMER
Journal Article
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