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Journal of Service Research, ISSN 1094-6705, 08/2010, Volume 13, Issue 3, pp. 297 - 310
Customers can interact with and create value for firms in a variety of ways. This article proposes that assessing the value of customers based solely upon... 
customer influencer value | customer knowledge value | customer referral value | customer engagement value | customer lifetime value | PRODUCT DEVELOPMENT | CRITICAL SUCCESS FACTORS | FUTURE-RESEARCH | INNOVATION | BUSINESS | IMPACT | WORD-OF-MOUTH | FRAMEWORK | LIFETIME VALUE | REWARD PROGRAMS | EQUITY
Journal Article
Journal of Interactive Marketing, ISSN 1094-9968, 2005, Volume 19, Issue 2, pp. 31 - 43
Acquisition channels are important predictors of customer loyalty in the first stages of a business–consumer relationship. Although some researchers have... 
Studies | Customer retention | Market research | Models | Cross selling | Loyalty | Distribution channels
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 08/2019
Journal Article
Journal Article
PharmacoEconomics, ISSN 1170-7690, 11/2018, Volume 36, Issue 11, pp. 1377 - 1389
Discrete choice experiments (DCEs) are increasingly used for health state valuations. However, the values derived from initial DCE studies vary widely. We... 
Quality of Life Research | Health Economics | Health Administration | Public Health | Pharmacoeconomics and Health Outcomes | Medicine & Public Health | EQ-5D | TASK-FORCE | FEASIBILITY | VALUATIONS | HEALTH CARE SCIENCES & SERVICES | PHARMACOLOGY & PHARMACY | HEALTH POLICY & SERVICES | ECONOMICS | OF-LIFE | Original
Journal Article
Health Economics, ISSN 1057-9230, 03/2019, Volume 28, Issue 3, pp. 350 - 363
A randomized controlled discrete choice experiment (DCE) with 3,320 participating respondents was used to investigate the individual and combined impact of... 
discrete choice experiment | choice consistency | task complexity | conjoint analysis | SENSITIVITY | PATIENT PREFERENCES | DESIGNS | HEALTH-STATE VALUATIONS | WILLINGNESS-TO-PAY | SETS | HEALTH CARE SCIENCES & SERVICES | HEALTH POLICY & SERVICES | ECONOMICS | Learning | School dropouts | Task complexity | Coding | Discrete choice | Attributes | Dropping out | Debriefing
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 2/2009, Volume 46, Issue 1, pp. 120 - 133
The authors propose a dynamic direct mailing response model with competitive effects. Purchase and promotion history are incorporated to map the dynamic... 
Direct marketing | Advertising research | Guilt | Charitable organizations | Charity | Charitable giving | Parametric models | Mailings | Marketing | Irritation | Competition | Charitable donating | Dynamics | Direct mailings | competition | BUSINESS | MODEL | direct mailings | DISTRIBUTIONS | CHOICE | dynamics | GUILT | PROMOTION | MEDIA | INTERFERENCE | SELECTION | SALES | charitable donating | Charitable contributions | Competition (Economics) | Research | Finance
Journal Article
Vaccine, ISSN 0264-410X, 03/2018, Volume 36, Issue 11, pp. 1467 - 1476
Journal Article
Marketing Science, ISSN 0732-2399, 05/2016, Volume 35, Issue 3, p. 389
  An accurate prediction of what a customer will purchase next is of paramount importance to successful online retailing. In practice, customer purchase... 
Studies | Consumer behavior | Scalability | Mathematical models | Electronic commerce
Journal Article
Journal of Retailing, ISSN 0022-4359, 2007, Volume 83, Issue 1, pp. 97 - 113
Dealers may contribute to brand retention through their sales and service efforts. In this study we investigate the degree to which dealers contribute to brand... 
Brand loyalty | Brand-dealer fit | Dealer loyalty | Brand tiers | EXTENSIONS | dealer loyalty | DYNAMIC-MODEL | PERFORMANCE | SERVICE QUALITY | FUTURE-RESEARCH | BUSINESS | CONSUMER PERCEPTIONS | brand loyalty | INTENTIONS | brand tiers | CUSTOMER SATISFACTION | CONSEQUENCES | brand-dealer fit | EQUITY | Studies | Customer retention | Brands | Automobile dealers
Journal Article
Marketing Science, ISSN 0732-2399, 5/2016, Volume 35, Issue 3, pp. 389 - 404
Journal Article
Journal of Behavioral and Experimental Economics, ISSN 2214-8043, 02/2017, Volume 66, pp. 58 - 65
Charitable organizations send out large volumes of direct mailings, soliciting for money in support of many good causes. Without any request, donations are... 
Competition | Fundraising | Field experiment | Direct mailing | WARM-GLOW | ECONOMICS | DIRECT MAILINGS | IMPURE ALTRUISM | DONATIONS | Charitable contributions | Analysis | Research | Charities | Donations | Studies | Contributions (Donations) | Social interest | Direct mail advertising | Fund raising | Field study
Journal Article