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Journal of marketing, ISSN 0022-2429, 2006, Volume 70, Issue 4, pp. 70 - 91
Journal Article
Journal of Marketing, ISSN 0022-2429, 10/2006, Volume 70, Issue 4, pp. 70 - 91
Practitioners and scholars have questioned marketing communication's credibility because it has not been linked to firm shareholder value. Using secondary... 
Productivity | Shareholder value | Efficient markets | Sales growth | Sales promotions | Advertising expenditures | Advertising research | Market value | Business structures | Marketing | CASH FLOW | IMPACT | QUALITY | EXPENDITURES | RESEARCH-AND-DEVELOPMENT | CUSTOMER SATISFACTION | RETURNS | BUSINESS | BUSINESS PERFORMANCE | EFFICIENCY | ADVANTAGE
Journal Article
Journal of Advertising, ISSN 1557-7805, 2008, Volume 37, Issue 2, pp. 31 - 44
Journal Article
Journal of business research, ISSN 0148-2963, 2001, Volume 52, Issue 1, pp. 1 - 14
Little systematic research has been done to develop a scale to measure consumer-based brand equity. The authors report the results of a multistep study to... 
Multidimensional brand equity scale | Multistep psychometric tests | Brand equity | MEASUREMENT INVARIANCE | PRODUCT EVALUATIONS | QUALITY | brand equity | PRICE | BEHAVIOR | BUSINESS | ATTITUDE | DIMENSIONS | multidimensional brand equity scale | MODELS | multistep psychometric tests | CONSUMPTION | PERCEPTIONS | Brand name products | Research | Business names
Journal Article
Journal of business research, ISSN 0148-2963, 2006, Volume 59, Issue 9, pp. 999 - 1007
Despite the fact that most Americans use the Internet, those who are older, less educated, minority and lower income have lower usage rates than younger,... 
TAM | Technology acceptance model | Internet use | Internet adoption | USER ACCEPTANCE | BUSINESS | technology acceptance model | EASE | Consumer behavior | Usage | Demography | Demographic aspects | Technology and civilization | Social aspects | Online services | Models | Internet | Analysis
Journal Article
Journal of retailing, ISSN 0022-4359, 2009, Volume 85, Issue 1, pp. 42 - 55
...,, J.P. Beauchampb, Naveen Donthuc,Dinesh K. Gaurid, Venkatesh Shankare a Tuck School of Business at Dartmouth, 100 Tuck Hall, Dartmouth College, Hanover, NH 03755... 
New media: Resource allocation | Trade promotion | Accounting | Consumer promotion | Promotion | Advertising | Legal issues | Communication | EMPIRICAL-ANALYSIS | New media | SEARCH | Resource allocation | BUSINESS | TRADE PROMOTIONS | PRICE PROMOTIONS | ONLINE | BRAND CHOICE | IMPACT | LONG-TERM EFFECTIVENESS | CONSUMER | SALES | Studies | Strategic management | Public relations | Retailing industry
Journal Article
Journal of Marketing Research, ISSN 1547-7193, 2016, Volume 53, Issue 2, pp. 225 - 239
Journal Article
Journal of business research, ISSN 0148-2963, 09/2020, Volume 117, pp. 284 - 289
The COVID-19 outbreak is a sharp reminder that pandemics, like other rarely occurring catastrophes, have happened in the past and will continue to happen in... 
Journal Article
Journal of International Consumer Marketing, ISSN 0896-1530, 12/2005, Volume 18, Issue 1-2, pp. 7 - 44
A great challenge in the global environment lies in consumers' reluctance to buy imports rather than domestic products. Recently, research has begun to explore... 
Geert Hofstede | culture | international marketing | values | Personal cultural orientation | consumer ethnocentrism | CETSCALE | foreign products | Consumer ethnocentrism | Geert hofstede | Foreign products | Values | International marketing | Culture
Journal Article
Journal of business research, ISSN 0148-2963, 2018, Volume 82, pp. 19 - 30
Journal Article
Journal of marketing education, ISSN 1552-6550, 2016, Volume 24, Issue 2, pp. 92 - 103
... and Naveen Donthu This study investigates the relationships between marketing education and individual cultural values and college stu- dents' marketing ethics. Using... 
Studies | Ethics | Statistical analysis | Values | College students | Culture | Marketing
Journal Article
Marketing science (Providence, R.I.), ISSN 1526-548X, 2015, Volume 34, Issue 6, pp. 804 - 814
Georgia Aquarium (GA), a non-profit organization, is the world’s second largest aquarium (by water volume) and is among the most popular tourist destinations... 
data envelopment analysis (DEA) | media spend | linear regression model | spatial analysis | media optimization | type II Tobit model | effective media | non-profit | pass holder lifetime net revenue (PLNR)
Journal Article
Journal of International Consumer Marketing: International/Global Perspectives in Cross-Cultural and Cross-National Consumer Research in the Twenty-First Century, ISSN 0896-1530, 05/2011, Volume 23, Issue 3-4, pp. 193 - 210
Journal Article