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Journal of Marketing Research, ISSN 0022-2437, 8/2003, Volume 40, Issue 3, pp. 310 - 320
This article reports the development and validation of a parsimonious, generalizable scale that measures the hedonic and utilitarian dimensions of consumer... 
Consumer research | Quadrants | Brands | Advertising research | Psychometrics | Consumer attitudes | Cognitive models | Modeling | Parametric models | Marketing | RESPONSES | ATTRIBUTE | CONSTRUCT | INVOLVEMENT | ANTECEDENTS | BUSINESS | ADVERTISING EFFECTIVENESS | CONSUMPTION | BRAND | PARADIGM | Consumer behavior | Research
Journal Article
Journal of Marketing, ISSN 0022-2429, 3/2014, Volume 78, Issue 2, pp. 118 - 134
Journal Article
European Physical Journal C, ISSN 1434-6044, 2017, Volume 77, Issue 7, pp. 1 - 73
Journal Article
Journal of High Energy Physics, ISSN 1126-6708, 2018, Volume 2018, Issue 1, pp. 1 - 53
Journal Article
Journal of Advertising, ISSN 0091-3367, 11/2005, Volume 34, Issue 3, pp. 7 - 17
Three studies investigated the effects of consumer skepticism toward advertising on responses to ads. Consumer skepticism, defined as the tendency toward... 
Consumer research | Emotional expression | Consumer advertising | Consumer psychology | Brands | Television commercials | Advertising research | Skepticism | Marketing | Advertising to sales ratios | BELIEFS | BUSINESS | IDENTIFICATION | INFORMATION | PERSUASION | COMMUNICATION | Psychological aspects | Evaluation | Advertising campaigns | Public opinion
Journal Article
Journal of Retailing, ISSN 0022-4359, 03/2013, Volume 89, Issue 1, pp. 30 - 43
► Simple (i.e., more easily processed) scent leads to increased ease of cognitive processing and increased actual spending. ► In the presence of a complex... 
Processing fluency | Sales | Olfaction | Complexity | MUSIC | ODORS | ATMOSPHERICS | SELF | BUSINESS | PERCEPTUAL FLUENCY | IMPACT | MEMORY | (IN)CONGRUENT AMBIENT SCENTS | PLEASANT | Studies | Consumer behavior | Retail sales | Smell
Journal Article
by Aaboud, M and Aad, G and Abbott, B and Abdallah, J and Abdinov, O and Abeloos, B and Abidi, S H and AbouZeid, O S and Abraham, N L and Abramowicz, H and Abreu, H and Abreu, R and Abulaiti, Y and Acharya, B S and Adachi, S and Adamczyk, L and Adelman, J and Adersberger, M and Adye, T and Affolder, A A and Agatonovic-Jovin, T and Agheorghiesei, C and Aguilar-Saavedra, J A and Ahlen, S P and Ahmadov, F and Aielli, G and Akatsuka, S and Akerstedt, H and Åkesson, T P. A and Akimov, A V and Alberghi, G L and Albert, J and Albicocco, P and Verzini, M J. Alconada and Aleksa, M and Aleksandrov, I N and Alexa, C and Alexander, G and Alexopoulos, T and Alhroob, M and Ali, B and Aliev, M and Alimonti, G and Alison, J and Alkire, S P and Allbrooke, B M. M and Allen, B W and Allport, P P and Aloisio, A and Alonso, A and Alonso, F and Alpigiani, C and Alshehri, A A and Alstaty, M and Gonzalez, B Alvarez and Piqueras, D Álvarez and Alviggi, M G and Amadio, B T and Coutinho, Y Amaral and Amelung, C and Amidei, D and Santos, S P. Amor Dos and Amorim, A and Amoroso, S and Amundsen, G and Anastopoulos, C and Ancu, L S and Andari, N and Andeen, T and Anders, C F and Anders, J K and Anderson, K J and Andreazza, A and Andrei, V and Angelidakis, S and Angelozzi, I and Angerami, A and Anisenkov, A V and Anjos, N and Annovi, A and Antel, C and Antonelli, M and Antonov, A and Antrim, D J and Anulli, F and Aoki, M and Bella, L Aperio and Arabidze, G and Arai, Y and Araque, J P and Ferraz, V Araujo and Arce, A T. H and Ardell, R E and Arduh, F A and Arguin, J-F and Argyropoulos, S and Arik, M and Armbruster, A J and Armitage, L J and Arnaez, O and ... and ATLAS Collaboration and Brookhaven National Lab. (BNL), Upton, NY (United States) and Oak Ridge National Laboratory, Oak Ridge Leadership Computing Facility (OLCF) and eSSENCE: The e-Science Collaboration and Lund University and Partikelfysik and Lunds universitet and Particle Physics
The European Physical Journal C, ISSN 1434-6044, 6/2017, Volume 77, Issue 6, pp. 1 - 40
Journal Article