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Marketing science (Providence, R.I.), ISSN 0732-2399, 3/2015, Volume 34, Issue 2, pp. 297 - 299
In our paper about optimal reverse pricing mechanisms [Spann M, Zeithammer R, Häubl G (2010) Optimal reverse-pricing mechanisms... 
Analysis | Pricing | Marketing management
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 12/2014, Volume 51, Issue 6, pp. 707 - 725
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2019, Volume 48, Issue 2, pp. 186 - 202
Many consumer decisions are assisted by product recommendations. When retailers provide such recommendations, there is an inherent tension between (1)... 
DECISION-PROCESSES | CONFLICT | Consumer decision-making | PRICE | Product recommendations | BEHAVIOR | STRATEGY | BUSINESS | CONTEXT | Product set granularity | WEB SITE | CHOICE | Online assortments | ASSORTMENT | Consumer response | PREFERENCE | Retail industry | Consumer behavior | Endorsements | Consumer goods | Analysis | Studies | Decision making | Marketing
Journal Article
Journal of marketing research, ISSN 1547-7193, 2012, Volume 49, Issue 2, pp. 277 - 288
Journal Article
Journal of Consumer Research, ISSN 0093-5301, 10/2011, Volume 38, Issue 3, pp. 474 - 489
Journal Article
The Journal of consumer research, ISSN 1537-5277, 2007, Volume 34, Issue 1, pp. 77 - 88
We introduce and test a theory of how the choices consumers make are influenced by skill‐based habits of use—goal‐activated automated behaviors that develop... 
Consumer research | Logistic regression | Capital costs | Navigation | Habitual behavior | Consumer preferences | Conceptualization | Experimentation | Cognitive psychology | Incumbents | GOAL-DIRECTED BEHAVIOR | INFORMATION TECHNOLOGY | PERCEIVED USEFULNESS | SWITCHING COSTS | DECISION-MAKING | KNOWLEDGE | BUSINESS | INSTANCE THEORY | LOYALTY | POWER-LAW | AUTOMATICITY | Brand choice | Customer loyalty | Analysis
Journal Article
Journal of Experimental Psychology: Learning, Memory, and Cognition, ISSN 0278-7393, 5/2007, Volume 33, Issue 3, pp. 461 - 474
Journal Article
The Journal of consumer research, ISSN 1537-5277, 2012, Volume 38, Issue 6, pp. 1004 - 1021
Delaying the presentation of some favorable information about an alternative (e.g., a product, service, brand, store, or cause) until after consumers have... 
Hotels | Conditional probabilities | Consumer preferences | Analytical estimating | Recency effect | Experiment design | Saliency | Modeling | Observed choices | Universities | ORDER | DISTORTION | MISSING INFORMATION | DECISION-MAKING | CONSTRUCTION | BUSINESS | PRIOR KNOWLEDGE | MODEL | MULTIATTRIBUTE | INFERENCE | SELECTION | Influence | Research | Marketing
Journal Article
Journal of Consumer Psychology, ISSN 1057-7408, 1/2003, Volume 13, Issue 1/2, pp. 75 - 91
This article examines the role of electronic recommendation agents in connection with consumers' construction of multiattribute preferences. We propose that... 
Recommendations | Consumer research | Decision support systems | Consumer preferences | Polyesters | Durability | Information search | Shopping | Calibration | Online shopping | SEARCH COSTS | PRICE | FORMAT | INFORMATION | PSYCHOLOGY, APPLIED | CONSUMER CHOICE | PRIMES | ONLINE | STRATEGIES
Journal Article
Journal of Retailing, ISSN 0022-4359, 03/2012, Volume 88, Issue 1, pp. 131 - 144
Journal Article
Marketing Science, ISSN 0732-2399, 11/2010, Volume 29, Issue 6, pp. 1058 - 1070
Journal Article
Journal of marketing, ISSN 1547-7185, 2010, Volume 74, Issue 4, pp. 110 - 124
Journal Article
Journal of marketing research, ISSN 1547-7193, 2020, Volume 57, Issue 2, pp. 002224371988933 - 314
The authors develop and test a theory of consumer inaction traps in the domain of decisions to either address or endure product malfunctions. According to this... 
AVOIDANCE | decision dynamics | product malfunctions | INERTIA | BUSINESS | VALUATION | FAILURE | CHOICE | enjoyment | PROCRASTINATION | consumer inaction | REASONS | SERVICE | consumption experience | PREFERENCE | BENEFITS
Journal Article
Journal of marketing, ISSN 1547-7185, 2018, Volume 81, Issue 2, pp. 8 - 24
This research examines the effect of gamified information presentation—conveying information about a product innovation in the form of a game—on consumer... 
Curiosity | Information presentation | Relative advantage | Games | Consumer adoption of product innovations | VARIETY | PLAYFULNESS | curiosity | KNOWLEDGE | EMOTION | relative advantage | BUSINESS | SPECIFICATION | FLOW | IMPACT | information presentation | games