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Computers in Human Behavior, ISSN 0747-5632, 12/2015, Volume 53, pp. 82 - 90
•We examine a social-media user perspective of engagement using interviews and focus groups.•Engagement is an informative, personal, present and social... 
Engagement | Internet | Organization–public relationships | Social media | Organization-public relationships | PSYCHOLOGY, MULTIDISCIPLINARY | CIVIC ENGAGEMENT | PSYCHOLOGY, EXPERIMENTAL | COMMUNICATION | Social aspects
Journal Article
Journal of Communication Management, ISSN 1363-254X, 11/2009, Volume 13, Issue 4, pp. 310 - 328
Purpose - This study seeks to investigate strategies for building personal relationships with an organization's members, and to examine the outcomes of... 
Interpersonal relations | Influence | Advocacy | Studies | Public relations | Personal relationships | Interpersonal communication
Journal Article
Public Relations Review, ISSN 0363-8111, 09/2013, Volume 39, Issue 3, pp. 222 - 225
•Millennials want to make a difference with their work.•Millennials’ commitment increases by feeling like they are being groomed.•Research is needed to explore... 
Relationship management | Millennials | Employee | Commitment | Public relations agency | BUSINESS | COMMUNICATION | Workers | Public relations agencies | Studies | Commitments | Employee management relations | Management theory
Journal Article
Journalism & Mass Communication Quarterly, ISSN 1077-6990, 03/2014, Volume 91, Issue 1, pp. 192 - 195
Natalie Tindall, a recognized champion for diversity in public relations (both in scholarship and professional outreach), and Richard Waters, one of the most... 
Journal Article
Journal of Public Relations Research, ISSN 1062-726X, 07/2016, Volume 28, Issue 3-4, pp. 127 - 145
One of the most important areas of social media measurement is engagement; however, industry measures that equate engagement with social media interactions are... 
instrument development | engagement | Blogs | social media | measurement | PUBLIC-RELATIONS | NUMBER | CORPORATE SOCIAL-RESPONSIBILITY | INFORMATION | EXPLORATORY FACTOR-ANALYSIS | BRAND ENGAGEMENT | CREDIBILITY | CUSTOMER ENGAGEMENT | MEDIA | COMMUNICATION
Journal Article
Public Relations Review, ISSN 0363-8111, 09/2013, Volume 39, Issue 3, pp. 222 - 225
This study investigates relationship building with the Millennial generation of public relations agency practitioners from their own perspectives. A recent... 
Journal Article
Journal of Communication Management, ISSN 1363-254X, 02/2013, Volume 17, Issue 1, pp. 75 - 91
Purpose - The purpose of this paper is to advance knowledge about organization-public relationships by establishing a theoretical category for understanding... 
Relationship management | Relationship stress | Advocacy | Public relations | Nonprofit | Organization-public relationship | Organizations | Cultivation strategies | Studies | Problems | Burnout | Client relationships | Associations | Volunteers
Journal Article
Public Relations Review, ISSN 0363-8111, 03/2013, Volume 39, Issue 1, pp. 82 - 84
► A process is presented for changing stigmatizing portrayals of a group of people. ► This process parallels Burke's (1989) redemption ritual for humanity. ►... 
Advocacy | Representation | Stereotypes | Stigma | Culture | BUSINESS | COMMUNICATION | Medicine, Experimental | Medical research | Mental illness | Studies | Mental institutions | Corporate culture
Journal Article
Public Relations Journal, ISSN 1942-4604, 06/2013, Volume 7, Issue 2
Public relations agencies have been under fire for their lack of racial, ethnic, and gender diversity at senior management levels (Fiske, 2011; PR Week,... 
Journal Article
Public Relations Review, ISSN 0363-8111, 2011, Volume 37, Issue 5, pp. 556 - 561
► The literature review includes key diversity concepts students should learn. ► The assignment is a public relations plan for publics living in a food desert.... 
Pedagogy | Socioeconomic status | African-American | Diversity | Hispanic | Public relations plan | Teaching | PUBLIC-RELATIONS EDUCATION | BUSINESS | COMMUNICATION | PERCEPTIONS | STUDENTS | Studies | Public relations | College students | Multiculturalism & pluralism | Food deserts | Communication
Journal Article
Journal of Public Relations Research: Public Relations and Nonprofit Organizations, ISSN 1062-726X, 08/2013, Volume 25, Issue 4, pp. 368 - 388
This study explores decision making and strategies for managing conflict with and among titled volunteers of affiliates in a nonprofit organization. This... 
PUBLIC-RELATIONS | MEDIATION | SOCIAL-MOVEMENTS | ACTIVISM | COMMUNICATION | STRATEGIES
Journal Article
Journal of Public Relations Research, ISSN 1062-726X, 06/2012, Volume 24, Issue 3, pp. 222 - 242
Millennials, those born in 1982 or later, represent the largest and most racially diverse generation, as well as the fastest-growing segment of the workforce.... 
PRACTITIONERS | JOB-SATISFACTION | MODELS | COMMUNICATION
Journal Article
Public Relations Journal, ISSN 1942-4604, 07/2011, Volume 5, Issue 3
The number of companies issuing green claims over the last several years has increased dramatically as consumers and companies are paying more attention to... 
Journal Article
2017, ISBN 9781138121546
A survey of 808 Public Relations Society of America members concluded that public relations practitioners younger than 30 were less likely than any other age... 
Book Chapter
Communication Teacher, ISSN 1740-4622, 04/2012, Volume 26, Issue 2, pp. 115 - 128
Journal Article
Public Relations Journal, ISSN 1942-4604, 09/2013, Volume 7, Issue 3
Based on the support of 71.1% of the public relations practitioners in our online survey (total n=291), there is a general consensus in favor of undisclosed... 
Journal Article
Public Relations Journal, ISSN 1942-4604, 12/2014, Volume 8, Issue 4
In the evolving digital landscape, educators can consider adopting emerging tactics to prepare students for the workplace. One of these tactics, the... 
Journal Article
01/2014, ISBN 0415727537
Book Chapter
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