X
Search Filters
Format Format
Subjects Subjects
Subjects Subjects
X
Sort by Item Count (A-Z)
Filter by Count
marketing (37) 37
management (29) 29
business (24) 24
studies (23) 23
customer relations (16) 16
analysis (15) 15
dominant logic (15) 15
relationship marketing (15) 15
customer services (13) 13
market strategy (13) 13
marketing management (13) 13
quality (13) 13
service industries (13) 13
service logic (13) 13
methods (11) 11
service-dominant logic (10) 10
research (9) 9
services industry (9) 9
value co-creation (9) 9
marketing theory (8) 8
theory (8) 8
customer satisfaction (7) 7
management science & operations (7) 7
quality of service (7) 7
value creation (7) 7
behavior (6) 6
co-creation (6) 6
consumer behavior (6) 6
perspective (6) 6
service management (6) 6
services (6) 6
value added (6) 6
customer relationship management (5) 5
framework (5) 5
företagsekonomi (5) 5
impact (5) 5
marketing mixes (5) 5
service (5) 5
communication (4) 4
consumers (4) 4
customer service (4) 4
decision making (4) 4
humans (4) 4
knowledge (4) 4
logic (4) 4
perceptions (4) 4
productivity (4) 4
researchers (4) 4
services marketing (4) 4
usage (4) 4
business administration (3) 3
collaboration (3) 3
consumer goods (3) 3
customer (3) 3
customer value (3) 3
customers (3) 3
employees (3) 3
evolution (3) 3
exchange (3) 3
industrial (3) 3
influence (3) 3
integration (3) 3
interaction (3) 3
language (3) 3
management science/operations research (3) 3
marketing research (3) 3
planning (3) 3
service marketing (3) 3
trends (3) 3
value (3) 3
value-in-use (3) 3
animals (2) 2
antecedents (2) 2
biologi (2) 2
biological sciences (2) 2
birds (2) 2
brand loyalty (2) 2
business communication (2) 2
business communications (2) 2
business models (2) 2
business relationships (2) 2
business to business commerce (2) 2
business-to-business (2) 2
business-to-business market (2) 2
business-to-business marketing (2) 2
cell line (2) 2
conceptual foundation (2) 2
consumer attitudes (2) 2
consumption (2) 2
context (2) 2
corporations (2) 2
direct marketing (2) 2
ecology (2) 2
economic aspects (2) 2
economics and business (2) 2
efficiency (2) 2
ekologi (2) 2
ekonomi och näringsliv (2) 2
more...
Library Location Library Location
Language Language
Publication Date Publication Date
Click on a bar to filter by decade
Slide to change publication date range


Journal of Historical Research in Marketing, ISSN 1755-750X, 08/2017, Volume 9, Issue 3, pp. 277 - 301
.... No other such account has been published of Christian Grönroos’s career. 
Studies | Strategic management | Hypotheses | Historical analysis | Researchers | Management decisions | Research | Graduate students | Communication
Journal Article
Marketing Theory, ISSN 1470-5931, 09/2006, Volume 6, Issue 3, pp. 317 - 333
...Adopting a service logic for marketing Christian Grönroos Hanken Swedish School of Economics, Finland Abstract. Following the article by Vargo and Lusch (2004... 
service logic in marketing | service logic | service marketing | marketing theory
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2012, Volume 41, Issue 2, pp. 133 - 150
...CONCEPTUAL/THEORETICAL PAPER Critical service logic: making sense of value creation and co-creation Christian Grönroos & Päivi Voima Received: 29 November 2011... 
Interaction | Social Sciences, general | Value creation | Value co-creation | Business/Management Science, general | Service logic | Value spheres | Service-dominant logic | Economics / Management Science | Marketing | QUALITY | OFFERINGS | BUSINESS | DOMINANT LOGIC | MODEL | PRODUCT BUNDLES | EXCHANGE | INSIGHTS | Studies | Customer relations | Value added
Journal Article
Marketing Theory, ISSN 1470-5931, 12/2006, Volume 6, Issue 4, pp. 395 - 417
...On defining marketing: finding a new roadmap for marketing Christian Grönroos Hanken Swedish School of Economics, Finland Abstract. The American Marketing... 
marketing definition | marketing theory
Journal Article
European business review, ISSN 0955-534X, 2008, Volume 20, Issue 4, pp. 298 - 314
Purpose - In the discussion on service-dominant logic and its consequences for value creation and marketing the inner meaning of the value-in-use notion and... 
Services marketing | Value analysis | Marketing theory | Studies | Service industries | Marketing
Journal Article
Industrial Marketing Management, ISSN 0019-8501, 01/2016, Volume 52, pp. 37 - 46
Adaptation in sales is common in business relationships. The purpose of this study is to understand how the buyer–seller relationship affects sellers' sales... 
Business-to-business | Relationship orientation | Sales process | Adaptation | MANAGEMENT | BUSINESS RELATIONSHIPS | BEHAVIOR | BUSINESS | DOMINANT LOGIC | IMPACT | EVOLUTION | INDUSTRIAL-MARKETS | CONCEPTUALIZATION | Selling
Journal Article
Journal of marketing management, ISSN 1472-1376, 2012, Volume 28, Issue 13-14, pp. 1520 - 1534
Service-Dominant (S-D) Logic asserts that firms and customers always co-create value. This article argues that the co-creation of value term, as used by Vargo... 
Service-Dominant Logic | service logic | value co-creation | value-in-use | Customer service | History | Valuation | Methods
Journal Article
Industrial marketing management, ISSN 0019-8501, 2011, Volume 40, Issue 2, pp. 240 - 247
Adopting a service perspective or logic on business directs suppliers' focus in business relationships towards engaging with their customers' business... 
Relationship marketing | Service logic | Business-to-business marketing | Service business | Interaction | Service-dominant logic | MANAGEMENT | BUSINESS | LOGIC
Journal Article
by 1947
1984, Rev. and condensed version. --, ISBN 9144439113, 135
Book
Marketing Theory, ISSN 1470-5931, 9/2011, Volume 11, Issue 3, pp. 279 - 301
...(s) ChristianGrönroos Hanken School of Economics, Finland, christian.gronroos@hanken.fi Corresponding author: Christian Grönroos, CERS Centre for Relationship Marketing and Service... 
marketing | service logic | value facilitation | service-dominant logic | value co-creation | value creation | QUALITY | MANAGEMENT | NETWORKS | BUSINESS | DOMINANT LOGIC | MODEL | CHAIN | CONCEPTUAL FOUNDATION | DIVERSITY
Journal Article
The Journal of services marketing, ISSN 0887-6045, 04/2020, Volume 34, Issue 3, pp. 291 - 298
Purpose This paper aims to emphasize two key research priorities central to the domain of service marketing.Design/methodology/approach Reflections based on... 
Researchers | Customer services | Decision making | Interactive marketing | Innovations | Quality of service | Market research
Journal Article
The Journal of business & industrial marketing, ISSN 0885-8624, 1998, Volume 13, Issue 4/5, pp. 322 - 338
Services are processes, and hence service firms do not offer products that are comparable to preproduced bundles of physical resources and features that are... 
Services industry | Marketing research | Social aspects | Analysis | Marketing | Studies | Service industries | Commercial markets | Customer satisfaction | Quality of service | Marketing management | Customer relations
Journal Article
Managing service quality, ISSN 0960-4529, 2014, Volume 24, Issue 3, pp. 206 - 229
Journal Article
Journal of Service Management, ISSN 1757-5818, 04/2014, Volume 25, Issue 2, pp. 241 - 252
Purpose – Marketing researchers continue to debate the significance of the managerial relevance of marketing, especially in the boardrooms. Despite a growing... 
Service management | Management science & operations | Marketing's managerial relevance | Ubiquitous marketing | Boardroom | Managerial decision making | Mental model | Marketing mindset | MANAGEMENT | MANAGERIAL | DEPARTMENTS INFLUENCE | BACK | PROPOSITIONS | DOMINANT LOGIC | Studies | Revenue management | Decision making | Managers | Business models | Marketing
Journal Article
Journal of service management, ISSN 1757-5818, 2011, Volume 22, Issue 1, pp. 5 - 22
Purpose - The purpose of this article is to analyze the scope, content and nature of value co-creation in a service logic-based view of value creation,... 
Servicing | Marketing theory | CUSTOMER VALUE | MANAGEMENT | DOMINANT LOGIC | Studies | Consumer attitudes | Customer services | Value added | Marketing
Journal Article
Management Decision, ISSN 0025-1747, 03/1994, Volume 32, Issue 2, pp. 4 - 20
Discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how... 
Beliefs, opinions and attitudes | Marketing management | Models | Customer relations | Analysis | Relationship marketing | Changes | Service industries | Theory | Market strategy | Trends
Journal Article
by Abbosh, Christopher and Birkbak, Nicolai J and Wilson, Gareth A and Jamal-Hanjani, Mariam and Constantin, Tudor and Salari, Raheleh and Le Quesne, John and Moore, David A and Veeriah, Selvaraju and Rosenthal, Rachel and Marafioti, Teresa and Kirkizlar, Eser and Watkins, Thomas B. K and McGranahan, Nicholas and Ward, Sophia and Martinson, Luke and Riley, Joan and Fraioli, Francesco and Al Bakir, Maise and Grönroos, Eva and Zambrana, Francisco and Endozo, Raymondo and Bi, Wenya Linda and Fennessy, Fiona M and Sponer, Nicole and Johnson, Diana and Laycock, Joanne and Shafi, Seema and Czyzewska-Khan, Justyna and Rowan, Andrew and Chambers, Tim and Matthews, Nik and Turajlic, Samra and Hiley, Crispin and Lee, Siow Ming and Forster, Martin D and Ahmad, Tanya and Falzon, Mary and Borg, Elaine and Lawrence, David and Hayward, Martin and Kolvekar, Shyam and Panagiotopoulos, Nikolaos and Janes, Sam M and Thakrar, Ricky and Ahmed, Asia and Blackhall, Fiona and Summers, Yvonne and Hafez, Dina and Naik, Ashwini and Ganguly, Apratim and Kareht, Stephanie and Shah, Rajesh and Joseph, Leena and Marie Quinn, Anne and Crosbie, Phil A and Naidu, Babu and Middleton, Gary and Langman, Gerald and Trotter, Simon and Nicolson, Marianne and Remmen, Hardy and Kerr, Keith and Chetty, Mahendran and Gomersall, Lesley and Fennell, Dean A and Nakas, Apostolos and Rathinam, Sridhar and Anand, Girija and Khan, Sajid and Russell, Peter and Ezhil, Veni and Ismail, Babikir and Irvin-Sellers, Melanie and Prakash, Vineet and Lester, Jason F and Kornaszewska, Malgorzata and Attanoos, Richard and Adams, Haydn and Davies, Helen and Oukrif, Dahmane and Akarca, Ayse U and Hartley, John A and Lowe, Helen L and Lock, Sara and Iles, Natasha and Bell, Harriet and Ngai, Yenting and Elgar, Greg and Szallasi, Zoltan and Schwarz, Roland F and Herrero, Javier and Stewart, Aengus and Quezada, Sergio A and Peggs, Karl S and Van Loo, Peter and Dive, Caroline and Lin, C. Jimmy and Rabinowitz, Matthew and Aerts, Hugo J. W. L and ... and The PEACE consortium and The TRACERx consortium and TRACERx Consortium and The PEACE Consortium and TRACERx consortium and PEACE consortium
Nature (London), ISSN 1476-4687, 2017, Volume 545, Issue 7655, pp. 446 - 451
Journal Article