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Marketing Science, ISSN 0732-2399, 5/2012, Volume 31, Issue 3, pp. 521 - 543
Web 2.0 provides gathering places for Internet users in blogs, forums, and chat rooms. These gathering places leave footprints in the form of colossal amounts... 
marketing research | text mining | user-generated content | market structure | Compact cars | Text analytics | Sedans | Financial market structures | Surveillance | Hybrid cars | Brands | Diabetes | Automobiles | Marketing | Text mining | Market structure | Marketing research | User-generated content | REVIEWS | INFORMATION | BOX-OFFICE | POWER | BUSINESS | INFERENCE | DISCOVERY | WORD-OF-MOUTH | SALES | Evaluation | Usage | Analysis | World Wide Web | Weblogs | Data mining
Journal Article
Journal of Marketing, ISSN 0022-2429, 3/2009, Volume 73, Issue 2, pp. 1 - 13
Journal Article
Management Science, ISSN 0025-1909, 12/2014, Volume 60, Issue 12, pp. 3049 - 3066
Journal Article
Marketing Letters, ISSN 0923-0645, 8/2001, Volume 12, Issue 3, pp. 211 - 223
Journal Article
Journal of Consumer Psychology, ISSN 1057-7408, 04/2014, Volume 24, Issue 2, pp. 251 - 259
A series of five field and laboratory studies reveal a temperature-premium effect: warm temperatures increase individuals' valuation of products. We... 
Embodied cognition | Product valuation | Environmental effects | Emotions | Sensory marketing | Research Article | ATTACHMENT | BEHAVIOR | PSYCHOLOGY, APPLIED | DEPLETION | BUSINESS | MODEL | COGNITION | METAPHOR | SYSTEMS | THOUGHTS | TOUCH | PROXIMITY
Journal Article
Computers in Human Behavior, ISSN 0747-5632, 09/2014, Volume 38, pp. 127 - 135
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 8/2012, Volume 49, Issue 4, pp. 452 - 468
Online content and products are presented as product networks, in which nodes are product pages linked by hyperlinks. These links are typically algorithmically... 
Recommendations | User satisfaction | Keywords | Video sharing | Websites | Social networking | Online social networking | Hyperlinks | Product labeling | Marketing | E-commerce | Social networks | Product network | User-generated content | PATH | product network | NETWORK | INTERNET | social networks | SYSTEMS | e-commerce | BUSINESS | MODEL | user-generated content | Internet marketing | Methods | Research
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 4/2016, Volume 53, Issue 2, pp. 263 - 279
This article examines the popular marketing practice of interdependent ideation, whereby firms solicit ideas from customers through online platforms that... 
Ideation | Brainstorming | Inspiration | Social psychology | Neighborhoods | Literature | Product innovation | Social media | Redundant components | Creativity | Crowdsourcing | Social networks | Product development | Network experiments | Influence | Consumer behavior | Analysis | Public participation | Online social networks
Journal Article
International Journal of Research in Marketing, ISSN 0167-8116, 2010, Volume 27, Issue 1, pp. 4 - 15
Journal Article
2015, ISBN 0226632601, 212
Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce... 
Technological innovations - Psychological aspects
eBook
Journal of Organizational Behavior, ISSN 0894-3796, 11/2010, Volume 31, Issue 8, pp. 1086 - 1110
Journal Article
2002, ISBN 9780521002493, xiii, 224
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product... 
Product management | Management | Marketing | Business & Management | Creative ability | New products
Book
Marketing Science, ISSN 0732-2399, 7/2012, Volume 31, Issue 4, pp. 689 - 712
We show how networks modify the diffusion curve by affecting its symmetry. We demonstrate that a network's degree distribution has a significant impact on the... 
diffusion models | social networks | forecasting | diffusion of innovation | Adoption rates | Estimate reliability | Market potential | Coefficients | Modeling | Parametric models | Concavity | Marketing | Forecasting models | Estimation methods | Diffusion models | Diffusion of innovation | Social networks | Forecasting | SEGMENTATION | DIFFUSION | INFLUENTIALS | BUSINESS | Usage | Analysis
Journal Article