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Journal of Human Values, ISSN 0971-6858, 1/2018, Volume 24, Issue 1, pp. 25 - 38
Luxury consumption has grown exponentially across the globe. This growth was fuelled more by the emerging non-Western countries such as India. Consumers in... 
Luxury consumption | self | extended self | digital self | India
Journal Article
Journal of Chemical Physics, ISSN 0021-9606, 09/2019, Volume 151, Issue 11
Lignin as a potential renewable source of biofuels, chemicals, and other value-added products has gained much attention. However, the complexity of lignin... 
INORGANIC, ORGANIC, PHYSICAL, AND ANALYTICAL CHEMISTRY
Journal Article
Journal of Consumer Marketing, ISSN 0736-3761, 10/2013, Volume 30, Issue 6, pp. 484 - 492
Purpose – We do not yet have a good understanding of how generation Y makes decisions. Since this segment will soon wield greater influence in the market... 
Market research/consumer behaviour | Marketing | System 2 | Dual-system approach | System 1 | Decision making | Generation Y | Studies | Digital broadcasting | Visual aids | Research methodology | Millennials | Teenagers | System theory
Journal Article
Journal of Marketing Communications, ISSN 1352-7266, 01/2019, Volume 25, Issue 1, pp. 41 - 64
In an emerging country such as India, consumers are tech savvy and connect easily with digital media platforms. They use these platforms even for luxury... 
pre- and post-purchase behaviors | digital platforms | Luxury brands | Indian consumers
Journal Article
Journal of Marketing Communications, ISSN 1352-7266, 04/2018, Volume 24, Issue 3, pp. 250 - 269
Luxury marketing research has moved from functional product attributes to a 'democratized' view in emerging economies. This seems to be based on the... 
self-concept of consumers | levels of luxury consumption | purchase motives | qualitative studies | India
Journal Article
The Journal of Chemical Physics, ISSN 0021-9606, 09/2019, Volume 151, Issue 11, p. 114708
Journal Article
Journal of Political Marketing, ISSN 1537-7857, 08/2019, pp. 1 - 19
Journal Article
Qualitative Market Research: An International Journal, ISSN 1352-2752, 06/2016, Volume 19, Issue 3, pp. 266 - 286
Purpose Of the three major streams of research in celebrity endorsements, the “Meaning Transfer Model (MTM)” has received the least attention from researchers.... 
Qualitative research | Meaning transfer | Conceptual model | Celebrity endorsements | India | Studies | Consumption | Celebrities | Researchers | Funding | Consumers | Consumer attitudes | Endorsements | Credibility | Marketing
Journal Article
Journal of Product & Brand Management, ISSN 1061-0421, 05/2015, Volume 24, Issue 3, pp. 211 - 228
Purpose – The study aims to draw on existing knowledge and investigates how luxury is perceived in a developing nation with economic and cultural diversity.... 
Product management | Brand management/equity | Marketing | Qualitative research | Focus group discussion | Consumer behavior | Luxury branding | Conceptual model | India | MANAGEMENT | GENDER DIFFERENCES | MARKETS | BUSINESS | HONG-KONG | BRANDS | PURCHASE | CONSPICUOUS CONSUMPTION | AESTHETICS | DECISIONS | GOODS | Studies | Literature reviews | Celebrities | Journals | Perceptions | Consumer attitudes | Society | Endorsements | Books | Cultural differences
Journal Article
The Journal of Infectious Diseases, ISSN 0022-1899, 6/2013, Volume 207, Issue 12, pp. 1878 - 1887
Journal Article
Journal Article