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Journal Article
BMC Health Services Research, ISSN 1472-6963, 12/2017, Volume 17, Issue Suppl 4, pp. 795 - 35
Background: Characterized by declining populations, high poverty, reduced employment opportunities, and high numbers of uninsured residents, rural communities... 
Rural hospitals | Medically underserved populations | Organization design | Hub-And-spoke | HEALTH-CARE | HEALTH CARE SCIENCES & SERVICES | Hub-and-spoke | Medically uninsured persons | Hospitals | Health care reform | Executives | Satellites | Rural areas | Rural health care | Infrastructure | Hospital administration | Organization theory | College campuses | Marketing
Journal Article
BMC Health Services Research, ISSN 1472-6963, 12/2018, Volume 18, Issue Suppl 3, pp. 923 - 21
BackgroundTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market... 
Positioning | Healthcare | Hospitals | Segmentation | Targeting | Target marketing | HEALTH CARE SCIENCES & SERVICES | Health care industry | Competition | Pediatrics | Market segments | Customer services | Health services | Health care policy | Audiences | Influence | Patronage | Market shares | Marketing
Journal Article
BMC Health Services Research, ISSN 1472-6963, 12/2018, Volume 18, Issue Suppl 3, pp. 924 - 28
BackgroundBrandingthe assignment of names, logos, slogans, and related elements of identity to institutions and their product offerings for the purpose of... 
Healthcare | Hospitals | Brand equity | Branding | Identity management | Marketing | HEALTH CARE SCIENCES & SERVICES | Health care industry | Management | Planning | Analysis | Senses | Mascots | Health services | Health care policy | Audiences | Logos | Market positioning | Product differentiation
Journal Article
BMC Health Services Research, ISSN 1472-6963, 12/2018, Volume 18, Issue Suppl 3, pp. 929 - 44
BackgroundModern marketing thought heavily emphasizes the need for healthcare providers to possess a customer orientation, placing patients at the focal point... 
Healthcare | Hospitals | Patient relations | Customer service | Marketing | HEALTH CARE SCIENCES & SERVICES | CUSTOMER | HEALTH-CARE | Eye | Psychological aspects | Exercise | Analysis | Attention | Empathy | Health aspects | Patients | Medical personnel | Institutional investments | Customer services | Health services | Customer relationship management | Health care policy | Patient satisfaction
Journal Article
BMC Health Services Research, ISSN 1472-6963, 12/2018, Volume 18, Issue Suppl 3, pp. 928 - 40
BackgroundGiven the importance of communicating effectively with current and prospective patients, healthcare institutions must direct considerable energies... 
Healthcare | Marketing communications | Billboard advertising | Outdoor advertising | Digital billboards | HEALTH CARE SCIENCES & SERVICES | OLD LITTER | TECHNOLOGY | Billboards | Health care industry | Usage | Research | Marketing | Advertising agencies | Innovations
Journal Article
BMC Health Services Research, ISSN 1472-6963, 12/2018, Volume 18, Issue Suppl 3, pp. 922 - 48
BackgroundMarketing arguably is the most critical administrative responsibility associated with the pursuit and realization of growth and prosperity, making... 
Competitive advantage | Healthcare | Innovation | Hospitals | Marketing | HEALTH CARE SCIENCES & SERVICES | Health care industry | Planning | Analysis | Competition | Health services | Hotels & motels | Innovations | Product development | Discipline | Advertising
Journal Article
BMC Health Services Research, ISSN 1472-6963, 12/2018, Volume 18, Issue Suppl 3, pp. 927 - 16
BackgroundHealthcare institutions deliver essential services that practically everyone needs at least periodically over the course of their lives. Hospital... 
Healthcare | Patient experiences | Hospitals | Patient relations | Customer service | HEALTH CARE SCIENCES & SERVICES | Services | Health care industry | Wellness programs | Planning | Patients | Health aspects | Health care | Good samaritans | Supplies | Patient admissions | Loyalty | Marketing
Journal Article
BMC Health Services Research, ISSN 1472-6963, 07/2017, Volume 17, Issue Suppl 1, pp. 402 - 38
Journal Article
BMC Health Services Research, ISSN 1472-6963, 12/2017, Volume 17, Issue Suppl 4, pp. 787 - 27
Journal Article
BMC Health Services Research, ISSN 1472-6963, 07/2017, Volume 17, Issue Suppl 1, pp. 451 - 14
Background: Adaptive reuse-the practice of identifying, acquiring, renovating, and placing back into service a building or similar structure for a purpose... 
Healthcare | Growth strategy | Repurposing | Adaptive reuse | Spatial expansion | HEALTH CARE SCIENCES & SERVICES | Louisiana | Health Facilities | Multi-Institutional Systems | Hospital Design and Construction | Delivery of Health Care, Integrated | Growth | Health care industry | Research | Design | Abandonments | Architecture | Housing | Buildings
Journal Article
BMC Health Services Research, ISSN 1472-6963, 12/2017, Volume 17, Issue Suppl 4, pp. 806 - 22
Journal Article
BMC Health Services Research, ISSN 1472-6963, 12/2017, Volume 17, Issue Suppl 4, pp. 791 - 41
Journal Article
Pediatric critical care medicine : a journal of the Society of Critical Care Medicine and the World Federation of Pediatric Intensive and Critical Care Societies, ISSN 1529-7535, 10/2018, Volume 19, Issue 10, pp. 995 - 996
Journal Article
19.