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Journal of Business and Retail Management Research, ISSN 1751-8202, 2018, Volume 13, Issue 2, pp. 120 - 128
... Management (ABRM) 120 Customer satisfaction and loyalty drivers in the Zambian mobile telecommunications industry Mlenga G. Jere Graduate School of Business University... 
Customer loyalty | Zambia | Customer satisfaction | Mobile telecommunications | Brand loyalty | Communications networks | Customer services | Quality of service
Journal Article
Acta commercii, ISSN 2413-1903, 02/2014, Volume 14, Issue 1, pp. e1 - e8
Orientation: The subject of gender portrayals in advertising continues to generate academicdiscussions in part because of its socialisation effects.Research... 
advertisements | magazines | content analysis | gender portrayals
Journal Article
British food journal (1966), ISSN 0007-070X, 2016, Volume 118, Issue 5, pp. 1268 - 1280
Journal Article
Journal of business & retail management research, ISSN 1751-8202, 10/2018, Volume 13, Issue 1
... of Retail Business Management Cape Peninsula University of Technology, South Africa Mlenga Jere Graduate School of Business, University of Cape Town, South Africa Roger... 
Informal economy
Journal Article
Journal of Business and Retail Management Research, ISSN 1751-8202, 10/2018, Volume 13, Issue 1, pp. 89 - 99
Journal Article
Mediterranean Journal of Social Sciences, ISSN 2039-9340, 11/2014, Volume 5, Issue 23, pp. 519 - 526
Journal Article
British Food Journal, ISSN 0007-070X, 01/2016, Volume 118, Issue 5, pp. 1268 - 1280
Purpose - African indigenous foods (AIFs) have a special place and role in many African cultures for the sustenance of life and provisions food substances and... 
Consumption | Construction | Least squares method | Norms | Determinants | Foods | Design analysis | Culture
Journal Article
British Food Journal, ISSN 0007-070X, 01/2016, Volume 118, Issue 5, pp. 1268 - 1280
Purpose - African indigenous foods (AIFs) have a special place and role in many African cultures for the sustenance of life and provisions food substances and... 
Journal Article
Mediterranean Journal of Social Sciences, ISSN 2039-9340, 09/2014, Volume 5, Issue 20, pp. 563 - 569
Journal Article
Mediterranean Journal of Social Sciences, ISSN 2039-9340, 11/2014, Volume 5, Issue 23, pp. 278 - 284
Journal Article
2017
The Utyre case tells the story of an entrepreneur whose start-up venture is steadily gaining momentum and has reached the stage where the company is faced with... 
Entrepreneurial Marketing | Branding & Brand Management | Business & Management
Report
Journal of Database Marketing and Customer Strategy Management, ISSN 1741-2439, 12/2012, Volume 19, Issue 4, pp. 286 - 293
  Cause-related marketing (CRM) benefits brands, consumers and society. In emerging markets where social upliftment is an imperative, CRM could provide an... 
social cause | Cause-related marketing | cause involvement | message framing | Message framing | Influence | Consumer behavior | Cause marketing | Analysis | Studies | Market research | Customer relationship management | Emerging markets
Journal Article
South African Medical Journal, ISSN 0256-9574, 02/2015, Volume 105, Issue 2, pp. 80 - 81
A letter in The Lancet in June 2014 reported on delays in legislating an alcohol advertising ban in South Africa (SA). These delays resulted from the addition... 
Journal Article
Mediterranean Journal of Social Sciences, ISSN 2039-9340, 09/2014, Volume 5, Issue 20, pp. 152 - 162
Journal Article
Cochrane Database of Systematic Reviews, 09/2013, Volume 2013, Issue 9
Journal Article
Journal of applied sciences (Asian Network for Scientific Information), ISSN 1812-5654, 03/2002, Volume 2, Issue 3, pp. 295 - 299
Journal Article
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