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Euphytica, ISSN 0014-2336, 05/1961, Volume 10, Issue 2, pp. 152 - 156
Journal Article
2009, ISBN 0765622602
Each organization has not only its own structure but also its own culture, and cultures differ from one organization to another. The culture of an organization... 
Book Chapter
2009, ISBN 0765622602
Budgeting is perhaps the most important task that an advertising manager must accomplish. Although many persons seem to fear making budgets, once the concept... 
Book Chapter
2009, ISBN 0765622602
In Chapter 7, we explored objectives and goals and how to set reasonable yet effective goals and objectives in advertising. This chapter expands on that... 
Book Chapter
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