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01/2017, Advances in Marketing, Customer Relationship Management, and e-Services, ISBN 9781522521396
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer... 
eBook
10/2014, ISBN 1466665475, 728
eBook
2013, ISBN 1466625244, 675
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer... 
Organizational effectiveness | Customer relations | Marketing
eBook
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