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2006, ISBN 141290997X, xi, 705
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based... 
Marketing research
Book
2012, 5th ed., ISBN 0132539306, xxiii, 332
Book
Journal of marketing communications, ISSN 1466-4445, 07/2009, Volume 15, Issue 2-3, pp. 139 - 155
To help marketers to build and manage their brands in a dramatically changing marketing communications environment, the customer-based brand equity model that... 
brand building | interactive marketing communications | customer-based brand equity | integrated marketing communications | brand resonance | Interactive marketing communications | Customer-based brand equity | Brand resonance | Integrated marketing communications | Brand building
Journal Article
The Journal of consumer research, ISSN 0093-5301, 02/2020, Volume 46, Issue 5, pp. 995 - 1001
Journal Article
Journal of marketing, ISSN 1547-7185, 11/2018, Volume 57, Issue 1, pp. 1 - 22
Journal Article
Marketing science (Providence, R.I.), ISSN 1526-548X, 11/2006, Volume 25, Issue 6, pp. 740 - 759
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets... 
brand equity | brand extensions | brands | Brand management | Customers | Consumer advertising | Consumer psychology | Brands | Equity | Consumer goods industries | Branding | Brand image | Marketing | Brand extensions | Brand equity | Business & Economics | Social Sciences | Business | brands; brand equity; brand extensions | Research | Management | Studies | Consumption | Management decisions | Consumers | Customer relations | Advertising
Journal Article
Journal of marketing, ISSN 1547-7185, 11/2016, Volume 80, Issue 6, pp. 122 - 145
Journal Article
Journal of marketing, ISSN 1547-7185, 10/2018, Volume 66, Issue 1, pp. 73 - 93
A decision of increasing importance is how ingredient attributes that make up a product should be labeled or branded, if at all. The authors conduct a... 
Consumer research | Sumer | Brands | Bathing | Branding | Detergents | Soaps | Cough | Pretests | Marketing | Business & Economics | Social Sciences | Business | Studies | Statistical analysis | Ingredients | Consumers | Market strategy | Equity | Competitive advantage | Market research | Product lines
Journal Article
2013, 14th Canadian ed., ISBN 9780132161077, xxiv, 715
Book
2007, ISBN 1412918863, xvi, 491
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research.... 
Advertising | Handbooks, manuals, etc
Book
2009, 4th ed., ISBN 0136026605, xxii, 362
Book
2012, 14th ed., ISBN 0132102927, 1 v. (various pagings)
Book
Journal of marketing, ISSN 1547-7185, 11/2018, Volume 62, Issue 1, pp. 48 - 57
...Kevin Lane Keller, Susan E. Heckler, & Michael J. Houston The authors report the results of a laboratory experiment examining the effects of the meaningfulness... 
Consumer research | Memory interference | Memory | Brands | Advertising campaigns | Comparative advertising | Advertising research | Luggage | Marketing | Advertising to sales ratios | Product management | Evaluation | Brand name products | Analysis | Product recalls | Statistical analysis | Consumers | Studies | Brand names | Consumer advertising | Market research | Consumer attitudes | Recall | Brand equity | Brand image | Advertising
Journal Article
2002, ISBN 0761956824, xix, 582
NEW IN PAPERBACK 'TheHandbook of Marketingis different. that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A... 
Marketing
Book
Journal of the Academy of Marketing Science, ISSN 1552-7824, 06/2017, Volume 46, Issue 2, pp. 300 - 316
... & Kevin Lane Keller 3 & Martin G. Schleicher 4 Received: 12 July 2016 /Accepted: 5 June 2017 /Published online: 27 June 2017 # Academy of Marketing Science 2017... 
Business and Management | Brand extensions | Brand concept | Brands | Social Sciences, general | Brand concept fluency | Business and Management, general | Marketing | Business & Economics | Social Sciences | Business | Product management | Management | Product lines | Methods | Corporate planning | Consumer behavior | Consumer attitudes | Brand identification | Market strategy
Journal Article