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Marketing science (Providence, R.I.), ISSN 1526-548X, 11/2006, Volume 25, Issue 6, pp. 740 - 759
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets... 
brand equity | brand extensions | brands | Brand management | Customers | Consumer advertising | Consumer psychology | Brands | Equity | Consumer goods industries | Branding | Brand image | Marketing | Brand extensions | Brand equity | Business & Economics | Social Sciences | Business | brands; brand equity; brand extensions | Research | Management | Studies
Journal Article
Journal of marketing research, ISSN 1547-7193, 10/2018, Volume 38, Issue 1, pp. 14 - 29
Journal Article
The New England journal of medicine, ISSN 1533-4406, 04/2006, Volume 354, Issue 16, pp. 1706 - 1717
Journal Article
Marketing science (Providence, R.I.), ISSN 1526-548X, 02/2004, Volume 23, Issue 1, pp. 82 - 94
Journal Article
Journal of marketing, ISSN 1547-7185, 11/2018, Volume 75, Issue 4, pp. 155 - 165
Journal Article
Marketing letters, ISSN 0923-0645, 3/2016, Volume 27, Issue 1, pp. 115 - 129
Journal Article
Journal of marketing, ISSN 1547-7185, 10/2018, Volume 65, Issue 1, pp. 44 - 61
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 06/2017, Volume 46, Issue 2, pp. 300 - 316
...ORIGINAL EMPIRICAL RESEARCH Building a multi-category brand: when should distant brand extensions be introduced? Jeffrey R. Parker 1 & Donald R. Lehmann 2... 
Business and Management | Brand extensions | Brand concept | Brands | Social Sciences, general | Brand concept fluency | Business and Management, general | Marketing | Business & Economics | Social Sciences | Business | Product management | Management | Product lines | Methods | Corporate planning | Consumer behavior | Consumer attitudes | Brand identification | Market strategy
Journal Article
Journal of international marketing (East Lansing, Mich.), ISSN 1547-7215, 12/2008, Volume 16, Issue 4, pp. 29 - 56
Journal Article