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Canadian Review of Comparative Literature/Revue Canadienne de Littérature CompaRÉe, ISSN 0319-051X, 2016, Volume 43, Issue 3, p. 337
Journal Article
Canadian Review of Comparative Literature, ISSN 0319-051X, 2016, Volume 43, Issue 3, pp. 337 - 341
Journal Article
2018, 1st ed. 2018, ISBN 9783319602189, xx, 265 pages.
This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning... 
Brand name products | Business names | Marketing | Branding (Marketing) | Trade | Business and Management | Consumer Behavior | Social Structure, Social Inequality | Management | Branding | Online Marketing/Social Media
Book
Transportation Research Part A, ISSN 0965-8564, 12/2015, Volume 82, pp. 78 - 93
Journal Article
Journal of Rail Transport Planning & Management, ISSN 2210-9706, 09/2016, Volume 6, Issue 2, pp. 141 - 148
The legibility of train station name signs was analyzed with parallel (0°) and perpendicular (90°) installations regarding different speeds, different lateral... 
Station name signs | Width of sign | Lateral offset | Legibility
Journal Article
Journal of Brand Management, ISSN 1350-231X, 11/2017, Volume 24, Issue 6, pp. 592 - 608
By means of personality traits, brands can be characterized in a concise and comprehensible manner that predestines a brand's personality for management with... 
Synonyms | Brand personality | Psycho-lexical approach | Reproducibility | Implicit personality theory | FIT INDEXES | MANAGEMENT | LEXICAL APPROACH | BUSINESS | SYNONYM | DIMENSIONS | GENDER | RATINGS | Implicit personality theories | Usage | Brand identity | Analysis | Brands
Journal Article
Journal of Retailing and Consumer Services, ISSN 0969-6989, 09/2016, Volume 32, pp. 109 - 116
In retailing, the initial encounter of a customer with a salesperson (SP) is crucial. Easily accessible cues, such as physical, task, or social attractiveness,... 
Brand gender | Salesperson gender | Sales encounter | IMAGE | PSYCHOLOGICAL ANDROGYNY | SEX | SELF | BUSINESS | CONGRUENCE | ATTRACTIVENESS | EQUITY | Consumer behavior | Sales personnel
Journal Article
Journal of Cleaner Production, ISSN 0959-6526, 01/2019, Volume 206, pp. 66 - 75
Journal Article
Marketing Review St. Gallen, ISSN 1865-6544, 08/2014, Volume 31, Issue 4, p. 80
Journal Article
International Marketing Review, ISSN 0265-1335, 04/2016, Volume 33, Issue 2, pp. 178 - 195
Purpose - The purpose of this paper is to examine the influence of brand gender on brand equity across countries and cultures in various product domains.... 
Brand gender | Brand personality | Global branding | Brand equity | Androgyny | Marketing | PERSONALITY | STANDARDIZATION | PSYCHOLOGICAL ANDROGYNY | DETERMINANTS | PERFORMANCE | BUSINESS | FEMALE | INDIVIDUALISM-COLLECTIVISM | COMMUNICATION | Influence | Brand image | Analysis
Journal Article
European Journal of Marketing, ISSN 0309-0566, 02/2015, Volume 49, Issue 1/2, pp. 146 - 169
Purpose – This research aims to examine the impact of brand design elements (logo shape, brand name, type font and color) on brand masculinity and femininity... 
Marketing strategy/methods | Marketing | Brand gender | Brand personality | Evolutionary psychology | Brand design | Brand equity | PERSPECTIVE | BUSINESS | FUNDAMENTAL-MOTIVES | PHYSICAL ATTRACTIVENESS | DIMENSIONS | SYMMETRY | STEREOTYPES | FACIAL ATTRACTIVENESS | SELECTION | SEXUAL-DIMORPHISM | Psychological aspects | Product development | Consumer preferences | Design | Studies | Perceptions | Logos | Gender
Journal Article
Transportation Research Part D, ISSN 1361-9209, 2011, Volume 16, Issue 3, pp. 236 - 243
► Price and range are the crucial purchase criteria for electric vehicles (EVs). ► Although micro/city cars are less susceptible to range, price sensitivity is... 
Electric vehicle uses | Vehicle market shares | Uptake of electric cars | TRANSPORTATION SCIENCE & TECHNOLOGY | ENVIRONMENTAL STUDIES | TRANSPORTATION | Cars | Priorities | Electric potential | Sales | Electric vehicles | Markets | Automobiles | Automotive engineering
Journal Article
Psychology & Marketing, ISSN 0742-6046, 04/2015, Volume 32, Issue 4, pp. 422 - 437
ABSTRACT Marketing research on product personality suggests that products possess gender; however, the process by which a product becomes masculine or feminine... 
ATTRIBUTES | DIMENSIONS | RESPONSES | CHOICE | DESIGN | FORM | PSYCHOLOGY, APPLIED | FACIAL ATTRACTIVENESS | BEAUTIFUL | BUSINESS | EVOLUTIONARY PSYCHOLOGY | PERCEPTIONS | Femininity
Journal Article
BuR - Business Research, ISSN 2198-3402, 11/2013, Volume 6, Issue 2, pp. 154 - 171
Primarily because of the hypothetical character of interview situations, respondents are often unable to state their true willingness to pay (WTP). This... 
willingness to pay | incentive compatibility | hypothetical bias | M31 | stated preferences | Business/Management Science, general | Economics / Management Science | Studies | Cash | Willingness to pay | Vouchers
Journal Article
10/2017, ISBN 3319602187
Annotation This text explores ways to drive and increase a brand's most important property, its equity. Focusing on gender, the author analyses the impact of... 
Brand Name Products | Reference | Business & Economics | Marketing
Web Resource
Psychology & Marketing, ISSN 0742-6046, 05/2014, Volume 31, Issue 5, pp. 371 - 385
ABSTRACT Brand personality has been suggested as an important source of consumer‐based brand equity, yet empirical research on the relation between brand... 
PERSONALITY | FIT | DIMENSIONS | IMPACT | SYMMETRY | EXTENSIONS | MODELS | MALE FACIAL ATTRACTIVENESS | PSYCHOLOGY, APPLIED | BUSINESS | SEXUAL-DIMORPHISM | Brand image | Brand identity | Brand equity
Journal Article
Journal of Cleaner Production, ISSN 0959-6526, 07/2020, Volume 261, p. 121038
Over the past decade, global sales of electric vehicles (EVs) have experienced significant growth. However, predictions of future sales developments, which are... 
Sales prediction | Electric vehicles (EVs) | Logistic growth model | Market share | CO2 emissions | Cross-national
Journal Article
Zeitschrift für Wirtschafts- und Unternehmensethik, ISSN 1439-880X, 01/2017, Volume 18, Issue 1, pp. 58 - 76
Weite Teile der Bevölkerung empfinden hohe Vorstandsgehälter als ungerecht. Allerdings empfiehlt oftein und dieselbe Person unterschiedliche Gehaltsobergrenzen... 
Policy making | Wages & salaries | Celebrities | Social psychology | Chief executives | Chief executive officers | Athletes | Salaries | Artists
Journal Article
Journal of Business-to-Business Marketing, ISSN 1051-712X, 07/2016, Volume 23, Issue 3, pp. 235 - 251
Purpose: Retailers often challenge manufacturers through aggressive store brand policies and severe listing constraints. This study investigates manufacturer... 
manufacturer innovativeness | business marketing | industrial marketing | retailer dependency | manufacturer-retailer relationship | manufacturer–retailer relationship | EMPIRICAL-ANALYSIS | MANAGEMENT | PERFORMANCE | BUSINESS | SHELF-SPACE | IMPACT | MARKET POWER | ORIENTATION | STORE BRANDS | FIRM | PRODUCT INNOVATION
Journal Article
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