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1979, Filología., ISBN 8474231140, v. --
Book
1980, 1a ed. --, Libros Hiperión, ISBN 9788475170121, Volume 42-45, 4 v.
Book
Revista de la Sociedad Científica del Paraguay, ISSN 0379-9123, 10/2018, Volume 23, Issue 1, pp. 67 - 82
Journal Article
Revista de história da sociedade e da cultura, ISSN 1645-2259, 2017, Volume 17, pp. 13 - 31
Journal Article
Quién: revista de filosofía personalista, ISSN 2443-972X, 2015, Issue 2, pp. 33 - 47
Journal Article
Vivat academia (Alcalá de Henares), ISSN 1575-2844, 09/2019, Volume 22, Issue 148, pp. 1 - 21
Multimedia | Messages | Websites | Audience | Social networks | Videotape recordings | Toy industry | Marketing | Studies | Toys | Emotional icons | Brands | Photographs | Business | Content analysis | Price were analyzed | the contents that are most commented are those that seek interaction with users through mechanisms such as contests | Playmobil | Barbie and Fisher | The purpose of the publications and the use of multimedia resources (videos | the messages published by Famosa | The strategy employed by this sector is based on transmitting informative messages or greeting the audience through messages that are accompanied by a photograph | Hasbro | emoticons or links to web pages) are taken into account | labels | These messages correspond to those that their users like and share most | the ones that received the largest number of comments) and the ten most viral (those that were shared more times | The results break down the characteristics of the ten most popular messages (with the most I like it) | photographs | Facebook – toys – engagement – corporative communication – social media – Christmas campaign – brand | Specifically | 2015 Christmas campaign | This piece of research presents a content analysis carried out on the messages published by the most important brands of the toy industry in Spain according to the Estrella Program of the Spanish Association of Toy Manufacturers (AEFJ) on the Facebook social network during the 2014 | 991 messages were collected | The main objective of this piece of research has been to analyze the interaction between brands and their followers | In total | Comansi | the ten with more participation (that is | On the contrary
Journal Article
by Reig-Roselló, Gemma and Contreras, M. Mar and Suárez-Fernández, Carmen and González-Hernández, Ayoze and Cardona, Pere and Pons-Amate, José M and Martí-Fábregas, Joan and Vivancos, José and Pose, A and Díaz, J.A and Rodríguez, M and Pena, M and Arias, S and Larrosa, D and González, A and Rodríguez, E and González, M and Fernández, D and Barbagelata, C and Raña, N and Freire, S and Cerqueiro, J.M and Guerrero, H and Ramos, L and Álvarez, L and De Lis, J.M and Caro, C and Seijo, M and Mederer, S and De Zarraga, M.A and Ferreiro, J and Terrero, J.M and Arias, M and Pérez, R and Sánchez, J and Maciñeiras, J and Fernández, J and Jaén, F and Esteva, D and Zamora, M and Navarrete, N and García, J and Mérida, L and Corrales, M.A and Quirós, R and Cantero, J and Barrero, F.J and Villegas, I and Castro, J and Foronda, J and Carrillo, D and Vega, J and Trujillo, J.A and Montero, M and Jurado, A and Sánchez, C and Agüera-Morales, E and Sánchez, M and Durán, P and de la Puerta, R. Fernández and de la Blanca, M. Pérez and Martínez, M.P and Fernández, O and Tamayo, J.A and Bustamante, R and Serrano, P.J and Arjona, A and Fernández, J and Payán, M and Gómez, R and Peña, D and Cabrerizo, E and Salgado, F and Georgieva, R.I and Gil-Núñez, A and Bello, E and Díaz, F and Medina, A and Castellano, A and Miranda, Y and Fabre, O and García Polo, I and Ibáñez, P and Sainz, C and Sierra, F and Aragón, E and Díaz, J and Aguilar, F and Ortega, M.A and Egido, J.A and Pontes, J.C and García, M.A and Cabrera, F and Batalla, B and Culla, A and Molina, C and Flores, A and Seró, L and Muchada, M and Meler, P and ...
Revista de neurologiá, ISSN 0210-0010, 10/2017, Volume 65, Issue 8, pp. 361 - 367
Journal Article
Revista de la Asociación Española de Investigación de la Comunicación, ISSN 2341-2690, 11/2016, Volume 3, Issue 6, pp. 51 - 59
Journal Article
Anuario ThinkEPI, ISSN 1886-6344, 01/2013, Volume 7, Issue 1, pp. 61 - 63
Journal Article
Journal Article
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