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2014, ISBN 9780521124324, xxvi, 225
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2016, Volume 44, Issue 1, pp. 5 - 23
...CONCEPTUAL/THEORETICAL PAPER Institutions and axioms: an extension and update of service-dominant logic Stephen L. Vargo 1 & Robert F. Lusch 2 Received: 8... 
Business and Management | S-D logic | Theory | Ecosystems | Social Sciences, general | Business and Management, general | Institutions | Service-dominant logic | Marketing | LEGITIMACY | GOVERNANCE | MARKETS | INNOVATION | BUSINESS | RATIONALITY | CO-CREATION | ECONOMIES | FRAMEWORK | VALUE CREATION | CUSTOMER INTEGRATION | Marketing communications | Research | Marketing research | Methods | Value added | Studies
Journal Article
2006, ISBN 0765614901, xviii, 449
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the... 
Relationship marketing | Customer services | Philosophy | Marketing | Business & Management | Corporate Social Responsibility & Business Ethics
Book
Journal of the Academy of Marketing Science, ISSN 0092-0703, 3/2008, Volume 36, Issue 1, pp. 1 - 10
...,” “Evolving to a New Dominant Logic for Marketing,” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a... 
New-dominant logic | Social Sciences, general | Service | Business/Management Science, general | Service-dominant logic | Economics / Management Science | Marketing | BUSINESS | new-dominant logic | service-dominant logic | service | Studies
Journal Article
Journal of Marketing, ISSN 0022-2429, 1/2004, Volume 68, Issue 1, pp. 1 - 17
...Stephen L. Vargo & Robert F. LuschEvolving to a New Dominant Logic for MarketingMarketing inherited a model of exchange from economics... 
Natural resources | Relationship marketing | Supply chain management | Economic value | Customers | Consumer advertising | Marketing management | Economic resources | Marketing | Process management | CHAIN | EVOLUTION | SERVICES | PRODUCTS | ORIENTATION | KNOWLEDGE | BUSINESS | MODEL | VIEW | Forecasts and trends
Journal Article
Journal of Supply Chain Management, ISSN 1523-2409, 01/2011, Volume 47, Issue 1, pp. 14 - 18
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 2/2010, Volume 38, Issue 1, pp. 19 - 31
...CONCEPTUAL/THEORETICAL PAPER Service, value networks and learning Robert F. Lusch & Stephen L. Vargo & Mohan Tanniru Received: 17 December 2008 /Accepted: 30... 
Learning | Infomediaries | Service–Dominant logic | Supply chain management | Value networks | Social Sciences, general | Service | Business/Management Science, general | Resources | Information technology | Economics / Management Science | Marketing | Service-Dominant logic | CHAIN | BUSINESS | DOMINANT LOGIC | Information resources management | Analysis | Logistics | Studies | Supply chains
Journal Article
Industrial Marketing Management, ISSN 0019-8501, 02/2011, Volume 40, Issue 2, pp. 181 - 187
The delineation of B2B from 'mainstream' marketing reflects the limitations of the traditional, goods-dominant (G-D) model of exchange and a conceptualization... 
A2A | B2B | Service systems | Co-creation | Service-dominant logic
Journal Article
Journal of Retailing, ISSN 0022-4359, 2007, Volume 83, Issue 1, pp. 5 - 18
.... Then, relying upon the nine foundational premises of S-D logic [Vargo, Stephen L. and Robert F. Lusch (2004). “Evolving to a New Dominant Logic for Marketing... 
Derivative propositions | Goods-dominant logic | Service-dominant logic | goods-dominant logic | SEARCH COSTS | QUALITY | EVOLUTION | PRICE | service-dominant logic | MARKET ORIENTATION | CONSUMER | BUSINESS | TECHNOLOGY | ADVANTAGE | derivative propositions | Services | Forecasts and trends | Customer relations | Analysis | Business enterprises | Value added | Studies | Retailing | Customer services | Logic
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 3/2008, Volume 36, Issue 1, pp. 25 - 38
Issue Title: Special Issue: Service-Dominant Logic: Continuing the Dialog. Guest Editors: Robert F. Lusch and Stephen L... 
S-D logic | New dominant logic | Social Sciences, general | Business/Management Science, general | Service marketing | Service-dominant logic | Economics / Management Science | Marketing | new dominant logic | BUSINESS | service-dominant logic | service marketing
Journal Article