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Journal of the Academy of Marketing Science, ISSN 0092-0703, 07/2019
Journal Article
Psychology & Marketing, ISSN 0742-6046, 12/2018, Volume 35, Issue 12, pp. 990 - 1009
Journal Article
Psychology & Marketing, ISSN 0742-6046, 12/2018, Volume 35, Issue 12, pp. 990 - 1009
In traditional cause‐related marketing (CRM) campaigns, companies support a cause by donating a portion of the proceeds from product sales (i.e., monetary... 
corporate giving style | product–cause fit | product type | cause‐related marketing (CRM) | cause-related marketing (CRM) | MONEY | DONATION | PERSPECTIVE | CORPORATE SOCIAL-RESPONSIBILITY | BEHAVIOR | PSYCHOLOGY, APPLIED | CAUSE-BRAND ALLIANCES | SELF | BUSINESS | MEDIATING ROLE | IMPACT | product-cause fit | CONSUMER RESPONSES | Marketing
Journal Article
07/2018
Handling a plurality of Presence Reporting Areas, PRAs, may currently present inconsistencies between the PRAs active in a policy controller and those PRAs... 
ELECTRIC COMMUNICATION TECHNIQUE | TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION | WIRELESS COMMUNICATIONS NETWORKS | TELEPHONIC COMMUNICATION | ELECTRICITY
Patent
Journal Article
Journal Article
世界农业, ISSN 1002-4433, 2016, Issue 12, pp. 185 - 185
Journal Article
设计, ISSN 1003-0069, 2016, Issue 14, pp. 32 - 33
Journal Article
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