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2006, 1. Aufl., ISBN 9783540253600, xvi, 357
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential... 
Brand name products | Management | Business and Management | Marketing
Book
Web Resource
Web Resource
04/2006, ISBN 9783540253600
Book Chapter
European child & adolescent psychiatry, ISSN 1018-8827, 05/2020, Volume 29, Issue 5, pp. 679 - 689
Journal Article
Chromatographia, ISSN 0009-5893, 2/2002, Volume 55, Issue 3, pp. 189 - 196
Journal Article
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