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Journal of marketing, ISSN 1547-7185, 10/2018, Volume 65, Issue 1, pp. 71 - 89
Journal Article
Journal of marketing, ISSN 1547-7185, 11/2018, Volume 75, Issue 6, pp. 72 - 86
Journal Article
Journal of marketing research, ISSN 1547-7193, 10/2018, Volume 41, Issue 3, pp. 339 - 350
...  SANDRINE MAC and SCOTT A. NESLIN*The authors empirically study the relationships between pre- and postpromotion dips in weekly store data and Universal... 
Consumer research | Sales promotions | Demography | Market prices | Brands | Price elasticity | Arithmetic mean | Acceleration | Coupons | Marketing | Business & Economics | Social Sciences | Business | Influence | Consumer behavior | Stores | Management | Analysis | Studies | Market research | Statistical analysis | Retail sales
Journal Article
Journal of marketing, ISSN 1547-7185, 07/2012, Volume 76, Issue 4, pp. 44 - 63
The authors investigate the relationships between brand equity and customer acquisition, retention, and profit margin, the key components of customer lifetime... 
Profit margins | Consumer research | Customers | Market prices | Brands | Customer retention | Advertising research | Automobiles | Modeling | Marketing | Brand equity | Marketing mix | Customer lifetime value | Return on marketing | Marketing strategy | Business & Economics | Social Sciences | Business | Analysis | Studies | Profitability | Automobile industry | Retention
Journal Article
Marketing science (Providence, R.I.), ISSN 1526-548X, 03/2016, Volume 35, Issue 2, pp. 201 - 217
Journal Article
Journal of service research : JSR, ISSN 1552-7379, 06/2016, Volume 9, Issue 2, pp. 95 - 112
Multichannel customer management is the design, deployment, coordination, and evaluation of channels through which firms and customers interact, with the goal... 
Mutlichannel shopping | Channel data integration | Multichannel retailing | Customer relationship management | Multichannel management | Management decisions | Consumers | Customer retention | Distribution channels | Marketing | Brand loyalty | Consumer behavior | Customer services | Customers | Life insurance | Brand equity | Advertising
Journal Article
International journal of research in marketing, ISSN 0167-8116, 06/2014, Volume 31, Issue 2, pp. 156 - 167
We study the effects of consumer perceptions of four types of corporate social responsibility (CSR) activities on their behavioral loyalty toward retailers.... 
Dimensions of CSR | Attitude towards store | Retail store patronage | Corporate social responsibility (CSR) | Loyalty | Share of wallet | Business & Economics | Social Sciences | Business | Social aspects | Retail industry | Corporate social responsibility | Studies | Brand loyalty | Consumer behavior | Social responsibility | Retailing industry
Journal Article
2008, International series in quantitative marketing, ISBN 9780387725789, Volume 18, xxiv, 871
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it... 
Consumer profiling | Database marketing
Book
International journal of research in marketing, ISSN 0167-8116, 09/2019, Volume 36, Issue 3, pp. 420 - 438
Mobile apps are becoming a go-to tactic for retailers because they offer the promise of highly convenient digital engagement. We hypothesize that two types of... 
Retailing | Mobile app | Customer engagement | Distance | Channels | Purchase behavior | Business & Economics | Social Sciences | Business | Retail industry | Analysis
Journal Article