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Marketing Science, ISSN 0732-2399, 5/2012, Volume 31, Issue 3, pp. 521 - 543
Web 2.0 provides gathering places for Internet users in blogs, forums, and chat rooms. These gathering places leave footprints in the form of colossal amounts... 
marketing research | text mining | user-generated content | market structure | Compact cars | Text analytics | Sedans | Financial market structures | Surveillance | Hybrid cars | Brands | Diabetes | Automobiles | Marketing | Text mining | Market structure | Marketing research | User-generated content | REVIEWS | INFORMATION | BOX-OFFICE | POWER | BUSINESS | INFERENCE | DISCOVERY | WORD-OF-MOUTH | SALES | Evaluation | Usage | Analysis | World Wide Web | Weblogs | Data mining
Journal Article
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 12/2019, Volume 56, Issue 6, pp. 960 - 980
The authors present empirical evidence that borrowers, consciously or not, leave traces of their intentions, circumstances, and personality traits in the text... 
PERSONALITY | loan default | MONEY | BUSINESS | machine learning | DECEPTION | NARRATIVES | consumer finance | DISCRIMINATION | TELL | CONSEQUENCES | LANGUAGE USE | GENDER | text mining | LIFE
Journal Article
Marketing Science, ISSN 0732-2399, 1/2017, Volume 36, Issue 1, pp. 1 - 20
We explore the use of big data tools to shed new light on the idea generation process, automatically “read” ideas to identify promising ones, and help people... 
innovation | idea generation | text mining | creativity | data mining | Text mining | Innovation | Data mining | Idea generation | Creativity | AVERAGENESS | BUSINESS | SPREADING ACTIVATION THEORY | LATENT DIRICHLET ALLOCATION | FACES | IMPACT | SYMMETRY | PRODUCT | BEAUTY | FLUENCY | CONSUMERS | Creative ability | Analysis
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 6/2017, Volume 54, Issue 3, pp. 347 - 363
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate... 
Network effects | Mobile | Field experiment | Social effects | SALES PROMOTIONS | NETWORK | BEHAVIOR | mobile | CONTAGION | field experiment | BUSINESS | IMPACT | MODELS | social effects | PROGRAMS | PRODUCT | network effects | SPILLOVER | CHURN | Influence | Social networks | Research | Marketing research | Customer relationship management
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 8/2004, Volume 41, Issue 3, pp. 237 - 257
The compromise effect denotes the finding that brands gain share when they become the intermediate rather than extreme option in a choice set. Despite the... 
Consumer research | Economic models | Predictive modeling | Calibration | Modeling | Parametric models | Concavity | Consistent estimators | Marketing | Loss aversion | HETEROGENEITY | CONSUMER DECISION-MAKING | PREFERENCES | REASONS | ATTRACTION | CONJOINT-ANALYSIS | BUSINESS | LOSS AVERSION | CONTEXT | BRAND CHOICE | Brand choice | Study and teaching | Consumer behavior | Marketing management | Analysis
Journal Article
Marketing Science, ISSN 0732-2399, 5/2014, Volume 33, Issue 3, pp. 317 - 337
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 4/2011, Volume 48, Issue 2, pp. 308 - 326
Journal Article
Journal of Experimental Psychology: General, ISSN 0096-3445, 07/2016, Volume 145, Issue 7, pp. 807 - 829
Journal Article
Marketing Science, ISSN 0732-2399, 1/2018, Volume 37, Issue 1, pp. 54 - 77
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e.,... 
hidden Markov models | attrition | churn | latent variable models | customer base analysis | retention | customer relationship management | Customer base analysis | Latent variable models | Customer relationship management | Hidden Markov models | Retention | Attrition | Churn | INDUSTRY | BUSINESS | MODEL | BASE ANALYSIS | DATABASE | CHURN PREDICTION | LIFETIME VALUE | Analysis
Journal Article
Current Opinion in Behavioral Sciences, ISSN 2352-1546, 12/2017, Volume 18, pp. 7 - 12
•Big Data offer a cheap, extensive source of consumer information for marketers.•Prior research focused on predicting rather than understanding consumer... 
PERSONALITY | SYSTEM | MOOD | EMOTIONS | SELF | MODEL | RECOMMENDATION | TRAITS | PSYCHOLOGY, EXPERIMENTAL
Journal Article
Journal of Consumer Research, ISSN 0093-5301, 06/2017, Volume 44, Issue 1, pp. 211 - 230
This tutorial provides evidence that character misrepresentation in survey screeners by Amazon Mechanical Turk Workers (“Turkers”) can substantially and... 
Panel | Theory-driven sample | Amazon Mechanical Turk | Deception | Screener questions | deception | theory-driven sample | BUSINESS | screener questions | SCALE | panel
Journal Article
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 8/2004, Volume 41, Issue 3, pp. 262 - 268
Building on the work of Dhar, Menon, and Maach (2004), this commentary describes how the compromise effect models developed in the work of Kivetz, Netzer, and... 
Consumer research | Economic models | Utility functions | Consumer spending | Modeling | Business to business | Parametric models | Concavity | Marketing | Loss aversion | WANT | CHOICE | BUSINESS | DECISION-MAKING | LOSS AVERSION | REASONS | Study and teaching | Marketing management
Journal Article
Quantitative Marketing and Economics, ISSN 1570-7156, 12/2012, Volume 10, Issue 4, pp. 475 - 503
Journal Article
Journal Article