X
Search Filters
Format Format
Subjects Subjects
Subjects Subjects
X
Sort by Item Count (A-Z)
Filter by Count
advertising soundtrack (1) 1
background music (1) 1
brand attitude (1) 1
communication (1) 1
congruity (1) 1
involvement (1) 1
melody (1) 1
memory (1) 1
music (1) 1
musk (1) 1
placement (1) 1
recall (1) 1
silence (1) 1
spanish tv advertising (1) 1
studies (1) 1
television advertising (1) 1
text (1) 1
more...
Language Language
Publication Date Publication Date
Click on a bar to filter by decade
Slide to change publication date range


COMUNICACION Y SOCIEDAD, ISSN 0214-0039, 06/2010, Volume 23, Issue 1, pp. 299 - 318
This investigation is result of a previous theoretical work presented in this magazine in 2009, the Music in the Advertising Communication. Now, the study of... 
Spanish TV advertising | MELODY | INVOLVEMENT | SILENCE | RECALL | TEXT | musk | Advertising soundtrack | PLACEMENT | MEMORY | BRAND ATTITUDE | CONGRUITY | COMMUNICATION | BACKGROUND MUSIC
Journal Article
Comunicación y Sociedad, ISSN 0214-0039, 01/2010, Volume 23, Issue 1, p. 299
  This investigation is result of a previous theoretical work presented in this magazine in 2009, the Music in the Advertising Communication. Now, the study of... 
Studies | Television advertising | Music
Journal Article
No results were found for your search.

Cannot display more than 1000 results, please narrow the terms of your search.