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International Journal of Research in Marketing, ISSN 0167-8116, 03/2016, Volume 33, Issue 1, pp. 93 - 106
We present an integrative framework of brand value co-creation with theoretical underpinnings in joint agencial experiencial creation of brand value. Central... 
Joint agency | Brand engagement platforms | Co-creational enterprises | Brand capability ecosystem | Brand experience domains | Brand value co-creation | Brand image | Brand equity
Journal Article
Journal of Business Research, ISSN 0148-2963, 03/2018, Volume 84, pp. 196 - 205
The “co-creation” label has proliferated over the past decade. With little consensus on what “co-creation” is, we offer a novel, unifying perspective by... 
Value creation | Interactional creation | Co-creation | Interactions | Interactive platforms | CUSTOMER ENGAGEMENT BEHAVIOR | KNOWLEDGE | INNOVATION | BUSINESS | RESEARCH DIRECTIONS | SERVICE-DOMINANT LOGIC | INTEGRATIVE FRAMEWORK | EXPERIENCE | MARKETING THEORY | COPRODUCTION | PARTICIPATION
Journal Article
Journal of Marketing, ISSN 0022-2429, 7/2018, Volume 82, Issue 4, pp. 19 - 31
Journal Article
Strategy & Leadership, ISSN 1087-8572, 11/2013, Volume 41, Issue 6, pp. 5 - 10
Journal Article
NIM Marketing Intelligence Review, ISSN 2627-4957, 05/2019, Volume 11, Issue 1, pp. 18 - 23
How Burberry encourages smart, connected retailing /// The fashion retailer Burberry has brought together its customer portal, social marketing, its supply... 
Retail stores | Ecosystems | Customers | Social networks | Employees | Lifestyles | Marketing
Journal Article
01/2004
This dissertation engages in a detailed investigation of consumer-to-consumer interactions in a networked society. I begin with the process of interactions... 
Studies | Economic theory | Social networks | Marketing | Communication
Dissertation
Journal of Business Forecasting, ISSN 0278-6087, 12/1996, Volume 15, Issue 1, p. 17
Journal Article
The Journal of Business Forecasting Methods & Systems, ISSN 0278-6087, 01/1996, Volume 15, Issue 4, p. 17
  Free standing inserts (FSI) represent a temporary sales promotion by the manufacturing or channel member with the goal(s) to stimulate product trial,... 
Studies | Sales promotions | Effectiveness | Sales forecasting | Regression analysis
Journal Article
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