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1. Full Text Meaningful mediation analysis: Plausible causal inference and informative communication
by Pieters, Rik
The Journal of consumer research, ISSN 0093-5301, 10/2017, Volume 44, Issue 3, pp. 692 - 716
mediation analysis | experiment | causal inference | knowledge accumulation | bias | Causal inference | Knowledge accumulation | Bias | Experiment | Mediation analysis | Business & Economics | Social Sciences | Business | Usage | Marketing research | Methods | Mediating effects (Research)
Journal Article
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2. Full Text Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data
by Savannah Wei Shi and Michel Wedel and F. G. M. (Rik) Pieters
Management science, ISSN 0025-1909, 5/2013, Volume 59, Issue 5, pp. 1009 - 1026
gaze cascade | eye tracking | information acquisition | process data | hierarchical hidden Markov model | online choice | comparison websites | Hierarchical hidden Markov model | Information acquisition | Process data | Comparison websites | Gaze cascade | Online choice | Eye tracking | Business & Economics | Operations Research & Management Science | Social Sciences | Management | Technology | Science & Technology | Eye | Decision-making | Markov processes | Movements | Analysis | Online shopping | Studies | Markov analysis | Web sites | Electronic commerce | Decision making | Consumers
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3. Full Text Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle
by Rik Pieters
The Journal of consumer research, ISSN 0093-5301, 12/2013, Volume 40, Issue 4, pp. 615 - 631
Preliminary estimates | Missing data | Happiness | Economic growth models | Loneliness | Wellbeing | Pleasure | Longitudinal data | Socioeconomics | Materialism | Business & Economics | Social Sciences | Business | Influence | Social aspects | Studies | Market research | Social sciences | Growth models
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4. Visual marketing
: from attention to action
by Wedel, Michel and Pieters, Rik
2008, Marketing and consumer psychology series, ISBN 9780805862928, xii, 307
Psychological aspects | Advertising | Visual perception
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5. The connected customer
: the changing nature of consumer and business markets
by Wuyts, Stefan
2010, ISBN 9781848728370, xviii, 353
Branding (Marketing) | Consumer behavior | Marketing | Internet / Digital Marketing / e-Marketing | Consumer Behaviour | Marketing Management | Consumer Psychology | Aufsatzsammlung
Book
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6. Consumer behavior
by Hoyer, Wayne D., author and MacInnis, Deborah J. author and Pieters, Rik, author
2018, 7th edition., ISBN 9781305507272, xviii, 525 pages
Consumer behavior
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7. Full Text The stopping power of advertising: Measures and effects of visual complexity
by Pieters, Rik and Wedel, Michel and Batra, Rajeev
Journal of marketing, ISSN 0022-2429, 09/2010, Volume 74, Issue 5, pp. 48 - 60
Stopping power | Advertising | Eye-tracking | Attention | Complexity | Business & Economics | Social Sciences | Business | Studies | Consumer attitudes | Sensory perception | Advertisements
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8. Full Text Materialism Across the Life Span: An Age-Period-Cohort Analysis
by Jaspers, Esther D. T and Pieters, Rik G. M
Journal of personality and social psychology, ISSN 0022-3514, 9/2016, Volume 111, Issue 3, pp. 451 - 473
Life span development | Multilevel latent growth model | Age-period-cohort | Materialism | Psychology, Social | Psychology | Social Sciences | Human Development | Age Factors | Attitude | Humans | Middle Aged | Male | Young Adult | Adolescent | Aged, 80 and over | Adult | Female | Aged | Longitudinal Studies | Life spans (Biology) | Cohort analysis | Analysis | Age (Psychology) | Belief & doubt | Multivariate analysis | Index Medicus
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9. Full Text Emotion-Induced Engagement in Internet Video Advertisements
by THALES TEIXEIRA and MICHEL WEDEL and RIK PIETERS
Journal of marketing research, ISSN 0022-2437, 4/2012, Volume 49, Issue 2, pp. 144 - 159
Emotional expression | Facial expressions | Joy | Brands | Advertising campaigns | Trajectories | Surprise | Television viewers | Emotional stability | Marketing | Attention | Frailty model | Simultaneous dynamic model | Internet video avoidance | Eye tracking | Emotions | Business & Economics | Social Sciences | Business | Usage | Consumer behavior | Analysis | Statistical methods | Research | Internet/Web advertising | Facial expression | Studies | Market research | Online advertising | Digital video
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10. Full Text Bidirectional dynamics of materialism and loneliness: not just a vicious cycle
by Pieters, Rik
The Journal of consumer research, ISSN 0093-5301, 06/2014, Volume 41, Issue 1, p. S283
Loneliness | Influence | Consumer behavior | Research | Marketing research | Materialism
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11. Full Text A Theory of Regret Regulation 1.0
by Zeelenberg, Marcel and Pieters, Rik
Journal of consumer psychology, ISSN 1057-7408, 2007, Volume 17, Issue 1, pp. 3 - 18
Research Dialogues | Psychology, Applied | Business & Economics | Social Sciences | Psychology | Business | Studies | Consumer behavior | Economic theory | Decision making | Emotions | Marketing
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