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cell phones (2) 2
electronic commerce (2) 2
internet advertising (2) 2
internet marketing (2) 2
marketing (2) 2
social networks (2) 2
telemarketing (2) 2
text messages (2) 2
acceptance (1) 1
advertiser adoption (1) 1
analysis (1) 1
business and management information science and technology (1) 1
business models in mobile marketing (1) 1
cell telephones (1) 1
cellphones (1) 1
cellular phones (1) 1
cellular radio (1) 1
cellular telephones (1) 1
conceptualization of mobile marketing (1) 1
consumer and advertiser perception and attitudes (1) 1
cross-country comparison of consumer attitudes (1) 1
customers (1) 1
customization (1) 1
electronic marketing (1) 1
facebook (1) 1
handy (1) 1
information disclosure (1) 1
interactions among mobile devices, applications, and users (1) 1
international mobile marketing regulation (1) 1
location based services (1) 1
marketing sur internet (1) 1
mathematical models (1) 1
messages, text (1) 1
mobile commerce (1) 1
mobile devices (1) 1
mobile marketing (1) 1
mobile marketing campaign management (1) 1
mobile marketing campaign planning (1) 1
mobile marketing campaign types (1) 1
mobile marketing metrics (1) 1
mobile marketing practices (1) 1
mobile marketing research (1) 1
mobile marketing value system (1) 1
mobile phones (1) 1
mobile technologies (1) 1
mobile telekommunikation (1) 1
mobiles (1) 1
mobilkommunikation (1) 1
mobiltelefon (1) 1
online marketing (1) 1
online shopping (1) 1
online social networks (1) 1
online-marketing (1) 1
online-werbung (1) 1
phones, cell (1) 1
privacy concerns (1) 1
privacy issues and trust in mobile marketing (1) 1
publicité sur internet (1) 1
qbl -36 varedistribution afsætning marketing markedsføring telefonmarketing telemarketing telefonmarkedsføring (1) 1
qbl -38 varedistribution afsætning marketing markedsføring internet-marketing elektronisk markedsføring online-marketing e-marketing (1) 1
sem (1) 1
standardization in mobile marketing (1) 1
studies (1) 1
success factors of mobile marketing (1) 1
technology adoption (1) 1
telefonmarketing (1) 1
telephone marketing (1) 1
telephones, cell (1) 1
texts (1) 1
theory building in mobile marketing (1) 1
télémarketing (1) 1
usage (1) 1
web marketing (1) 1
wireless phones (1) 1
world wide web marketing (1) 1
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1. Full Text Handbook of research on mobile marketing management
by Pousttchi, Key, 1970 and Wiedemann, Dietmar G., 1977
2010, Advances in e-business research series (AEBR), ISBN 1605660752, 582
Internet marketing | Text messages (Cell phone systems) | Cell phones | Telemarketing | Internet advertising
eBook
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2. Handbook of research on mobile marketing management
by Pousttchi, Key, 1970 and Wiedemann, Dietmar G., 1977
2010, Advances in e-business research series (AEBR), ISBN 1605660744
Text messages (Cell phone systems) | Cell phones | Internet marketing | Telemarketing | Internet advertising
Web Resource
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3. Requirements for Personalized m-Commerce: What Drives Consumers' Use of Social Networks?
by Becker, Laura and Pousttchi, Key
Journal of electronic commerce in organizations, ISSN 1539-2937, 10/2013, Volume 11, Issue 4, pp. 19 - 36
Mobile commerce | Studies | Technology adoption | Customization | Market research | Social networks | Mathematical models | Customers
Journal Article
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4. Full Text Social networks
: the role of users' privacy concerns
by Becker, Laura and Pousttchi, Key
Proceedings of the 14th International Conference on information integration and web-based applications & services, 12/2012, pp. 187 - 195
SEM | privacy concerns | acceptance | Facebook | information disclosure | social networks
Conference Proceeding
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5. Full Text The Impact of Gender and Age on Consumer Responsiveness to Permission-Based Mobile Advertising
by Pousttchi, Key and Wiedemann, Dietmar G
11/2009, ISBN 1605660744, 20
Business and Management Information Science and Technology | Marketing
Book Chapter
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