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Journal of E-Learning and Knowledge Society, ISSN 1826-6223, 2017, Volume 13, Issue 1, pp. 129 - 146
Journal Article
Cuadernos de Administración, ISSN 0120-3592, 06/2012, Volume 25, Issue 44, pp. 93 - 115
El trabajo revisa la literatura en torno a la formación de estados de identificación del consumidor con la empresa (identificación C-E) y su influencia en el... 
MANAGEMENT
Journal Article
Journal of Product & Brand Management, ISSN 1061-0421, 09/2009, Volume 18, Issue 6, pp. 437 - 447
Purpose - The main purpose of this paper is to analyse the moderating effect of consumer altruistic values upon two drivers of brand credibility in... 
Brands | Linear structure equation modelling | Cause marketing | Consumer behaviour | Studies | Consumer behavior | Mathematical models | Credibility | Marketing
Journal Article
Cuadernos de Administración, ISSN 0120-3592, 01/2012, Volume 25, Issue 44, pp. 93 - 115
  A literature review is conducted on the formation of Consumer-Company (C-C) identification states and their influence on consumer behavior. Based on the... 
Studies | Consumer behavior | Brand identification | Analysis | Polls & surveys | Classification
Journal Article
Corporate Reputation Review, ISSN 1363-3589, 06/2009, Volume 12, Issue 2, pp. 177 - 191
  The paper focuses on the mediating role of consumer identification with a company in the effect of corporate social responsibility (CSR)-based perceived... 
C-C identifycation | Affective commitment | Purchase intent | Company attitude | CSR | Causal relation ships model | Consumer confidence | Influence | Corporate social responsibility | Management | Corporate image | Studies | Statistical analysis | Corporate identity | Market research | Consumer attitudes | Corporate responsibility | Causality | Social responsibility
Journal Article
International Journal of Internet Marketing and Advertising, ISSN 1477-5212, 11/2011, Volume 6, Issue 4, pp. 315 - 332
  This article aims to develop an improved model for consumer acceptance of mobile competitions and prize draws announced on television programmes. Findings... 
TAM | Technology acceptance model | Competitions | Short messaging services | Prize draws | SMS | Dependency | Compatibility | Mobile | Mobile commerce | Technology adoption | Studies | Consumer attitudes | Text messaging
Journal Article
Cuadernos de Gestión, ISSN 1131-6837, 09/2012, Volume 12, Issue 2, pp. 43 - 58
Advergames are marketing communication-driven videogames. As a hybrid message, they combine advertising content and entertainment content, providing... 
advergames | Advertising | alternative media | videogames
Journal Article
Cuadernos de Gestion, ISSN 1131-6837, 2012, Volume 12, Issue 2, pp. 43 - 58
Journal Article
Journal of Marketing Communications, ISSN 1352-7266, 09/2012, Volume 18, Issue 4, pp. 265 - 283
The traditional focus on the study of cause-brand fit in cause-related marketing (CrM) is that it is a mediator variable between consumer perceptions and... 
cause-related marketing | corporate ability associations | purchase intent | corporate social responsibility associations | brand attitude | cause-brand fit | Studies | Consumer behavior | Social responsibility | Marketing
Journal Article
Revista Europea de Dirección y Economía de la Empresa, ISSN 1019-6838, 01/2013, Volume 22, Issue 1, pp. 21 - 28
Las iniciativas de responsabilidad social corporativa (RSC) pueden influir en el valor de marca de las empresas. Para ello, se requiere que estas iniciativas... 
Valor de marca | Corporate social responsibility | Atribución | Brand value | Responsabilidad social corporativa | Latent moderated structural equations | Attribution
Journal Article
Cuadernos de Gestión, ISSN 1131-6837, 07/2012, Volume 12, Issue 2, p. 43
  Advergames are marketing communication-driven videogames. As a hybrid message, they combine advertising content and entertainment content, providing... 
Studies | Advertising campaigns | Computer & video games
Journal Article
Revista Europea de Dirección y Economía de la Empresa, ISSN 1019-6838, 01/2013, Volume 22, Issue 1, p. 21
  Corporate Social Responsibility (CSR) actions may improve brand value. However, consumers should previously be aware of these actions and its communication... 
Studies | Phenomenology | Correlation analysis | Brand equity | Social responsibility
Journal Article
European Journal of Marketing, ISSN 0309-0566, 03/2012, Volume 46, Issue 3/4, pp. 575 - 594
Purpose - The purpose of this paper is to analyse the dual nature of social cause-brand fit by studying the influence of two cause-brand fit categories,... 
Ethics | Research | Comparative analysis | Social responsibility
Journal Article
Universia Business Review, ISSN 1698-5117, 10/2010, Issue 28, p. 78
The main purpose of this research is to study whether the behavioural responses of consumers to a failed service are different according to the emotions they... 
Studies | Consumer behavior | Customer services | Emotions | Hospitality industry
Journal Article
Estudios Gerenciales, ISSN 0123-5923, 03/2011, Volume 27, Issue 118, pp. 115 - 138
Mediante la exploración en profundidad de la literatura relevante de los últimos treinta y ocho años, este trabajo pretende dos objetivos principales. Primero,... 
MANAGEMENT
Journal Article
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