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Journal of interactive marketing, ISSN 1094-9968, 05/2010, Volume 24, Issue 2, pp. 86 - 95
Over the past decade, multichannel, multimedia retailing environments have grown in variety, scope, and sophistication. However, research regarding the... 
Multimedia | Consumer behavior | Multichannel | Retail consumer | Business & Economics | Social Sciences | Business | Studies | Multimedia communications | Retailing | Distribution channels | Interactive marketing
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 07/2013, Volume 42, Issue 1, pp. 90 - 101
... & Aric Rindfleisch Received: 5 June 2012 /Accepted: 18 June 2013 /Published online: 31 July 2013 # Academy of Marketing Science 2013 Abstract Our research explores... 
Mortal threat | Social Sciences, general | Business/Management Science, general | Trauma | Stress | Economics / Management Science | Marketing | Materialism | Terror | Business & Economics | Social Sciences | Business | Psychological aspects | Corporate culture | Stress (Psychology) | Social aspects | Hypotheses | Regression analysis | Polls & surveys | Field study
Journal Article
Marketing letters, ISSN 0923-0645, 03/2020, Volume 31, Issue 1, pp. 13 - 17
...IDEA CORNER The Second Digital Revolution Aric Rindfleisch1 Published online: 7 December 2019 # Springer Science+Business Media, LLC, part of Springer Nature... 
Business & Economics | Social Sciences | Business | Computers | Digitization | Dominance | Consumers | Marketing
Journal Article
The Journal of product innovation management, ISSN 0737-6782, 09/2017, Volume 34, Issue 5, pp. 681 - 690
Journal Article
Journal of marketing research, ISSN 1547-7193, 06/2008, Volume 45, Issue 3, pp. 261 - 279
Journal Article
AMS review, ISSN 1869-8182, 08/2019, Volume 10, Issue 1-2, pp. 85 - 97
Transaction cost theory emerged over 80 years ago yet still continues to exert an important influence on marketing thought. In this article, I examine the... 
Alliances | Marketing
Journal Article
Journal of marketing, ISSN 1547-7185, 07/2019, Volume 83, Issue 5, pp. 5 - 27
The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the... 
Business & Economics | Social Sciences | Business | Consumers | Sharing economy | Marketing
Journal Article
Journal of marketing, ISSN 0022-2429, 2006, Volume 70, Issue 1, pp. 50 - 64
Emotional branding is widely heralded as a key to marketing success. However, little attention has been given to the risks posed by this strategy. This article... 
Journal Article
The Journal of product innovation management, ISSN 1540-5885, 01/2020, Volume 37, Issue 2, pp. 126 - 137
Journal Article
Journal of marketing, ISSN 0022-2429, 1/2006, Volume 70, Issue 1, pp. 50 - 64
Emotional branding is widely heralded as a key to marketing success. However, little attention has been given to the risks posed by this strategy. This article... 
Consumer research | Sumer | Brand management | Customers | Brands | Doppelgangers | Coffee houses | Brand image | Branding | Marketing | Business & Economics | Social Sciences | Business | Studies | Market research | Consumer attitudes | Emotions
Journal Article