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Marketing Science, ISSN 0732-2399, 01/2008, Volume 27, Issue 1, pp. 52 - 69
Journal Article
Journal of marketing, ISSN 1547-7185, 2018, Volume 61, Issue 2, pp. 68 - 78
Critics and their reviews pervade many industries and are particularly important in the entertainment industry. Few marketing scholars, however, have... 
Consumer research | Regression coefficients | Motion picture industry | Entertainment | Film criticism | P values | Movies | Modeling | Marketing | Opinion leaders | BUSINESS | CONSUMPTION | Studies | Statistical analysis | Motion picture criticism | Critics | Motion pictures | Market research | Revenue | Effects
Journal Article
Marketing Science, ISSN 1526-548X, 2006, Volume 25, Issue 2, pp. 109 - 115
Journal Article
Marketing Science, ISSN 0732-2399, 01/2004, Volume 23, Issue 4, pp. 469 - 475
Journal Article
Marketing Science, ISSN 0732-2399, 11/2010, Volume 29, Issue 6, pp. 1165 - 1165
... . The accepting editor-in-chief, Steven M. Shugan, has chosen to retract the original published paper, allowing the authors the opportunity to resubmit a new paper that fully... 
Authors
Journal Article
Marketing science (Providence, R.I.), ISSN 1526-548X, 2018, Volume 37, Issue 4, pp. 668 - 681
Many sellers bundle add-ons (e.g., in-flight entertainment, hotel amenities) with core services (e.g., transportation, lodging). One surprising empirical... 
core | signaling | framing | asymmetric information | bundling | niche | appeal | popular | add-on | Asymmetric information | Bundling | Add-on | Signaling | Popular | Appeal | Niche | Framing | Core | HOTELS | PRICE | INTERNET | SEARCH | BUSINESS | MODEL | STRATEGIES | OBFUSCATION | INFERENCES | PRODUCT QUALITY | Bundling (Marketing) | Usage | Management | Information asymmetry | Game theory
Journal Article
Marketing Science, ISSN 0732-2399, 09/2009, Volume 28, Issue 5, pp. 991 - 998
Journal Article
Marketing Science, ISSN 0732-2399, 01/2004, Volume 23, Issue 1, pp. 1 - 3
Journal Article
Journal of Marketing, ISSN 0022-2429, 1/1999, Volume 63, Issue 1, pp. 44 - 56
The authors investigate pricing strategies based on yield management systems (YMS), such as early discounting, overbooking, and limiting early sales, for... 
Price premiums | Airlines | Customers | Market prices | Travelers | Pricing strategies | Discounts | Overbooking | Sales strategies | Marketing | BUSINESS | Pricing | Prices and rates | Strategic planning (Business) | Services industry | Management | Marketing management | Methods | Studies | Pricing policies | Consumer behavior | Statistical analysis | Market strategy
Journal Article
Marketing Science, ISSN 0732-2399, 11/2006, Volume 25, Issue 6, pp. 551 - 555
Journal Article
Marketing Science, ISSN 0732-2399, 07/2007, Volume 26, Issue 4, pp. 449 - 459
Journal Article
Marketing Science, ISSN 0732-2399, 09/2009, Volume 28, Issue 5, pp. 991 - 998
Remember James Boswell, ninth Laird of Auchinleck, author of the famous maxim that the road to hell is paved with good intentions? Trying to build realistic... 
models | theory testing | mathematical models | empirical research | realism | scientific method | mathematical assumptions | Sufficient conditions | Scientific method | Mathematical realism | Information relevance | Modeling | Government corruption | Test theory | Marketing | Prisoners | Empirical evidence
Journal Article
Marketing Science, ISSN 0732-2399, 09/2009, Volume 28, Issue 5, pp. 1001 - 1001
Eric Tsang's response makes the legitimate point that prediction and explanation can be different goals. However, his arguments also suffer from several errors... 
instrumentalism | models | realistic assumptions | empirical research | mathematical models | Gravitation theory | Mathematical realism | Criminal prosecution | Marketing
Journal Article
Marketing Science, ISSN 0732-2399, 1/2017, Volume 36, Issue 1, pp. 124 - 139
Product lines are ubiquitous. For example, Marriott International manages high-end ultra-luxury hotels (e.g., Ritz-Carlton) and low-end economy hotels (e.g.,... 
fees | strategic bundling | product line | targeted add-ons | ancillary services | analytic model | pricing | Strategic bundling | Analytic model | Pricing | Fees | Product line | Targeted add-ons | Ancillary services | DESIGN | QUALITY | BUSINESS | MODEL | STRATEGIES | MONOPOLY | COMPETITION | SERVICE | Product introduction | Distribution channels | Airlines
Journal Article
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