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2013, ISBN 9781137264688, xxiii, 190
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional... 
Trademarks | Social aspects | Luxuries | Marketing | Behavioral economics
Book
2013, ISBN 1137019484, ix, 162
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive... 
Product management | Branding (Marketing) | Management science
Book
Revue Française d'Études Américaines, ISSN 0397-7870, 1999, Volume 81, Issue 1, pp. 122 - 124
Sicard Pierre. Marie-Claude Esposito et Martine Azuelos eds., Mondialisation et domination économique... 
Journal Article
02/2018, ISBN 2878541162
Depuis le début des années 1990 l'économie mondiale semble s'engager de plus en plus dans la voie de la globalisation. Pour d'aucuns, cette globalisation... 
Economics | International Relations
Book
2013, ISBN 1137019492
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive... 
Leadership | Trade | Public relations | Commerce | Sales management | Business | Marketing
Web Resource
Études rurales, ISSN 0014-2182, 01/2018
Ce numéro soutient l’idée que les formes de gouvernances foncières se renouvellent sans que ne disparaissent les asymétries de pouvoir avec de nouveaux acteurs... 
Journal Article
Archives of Cardiovascular Diseases Supplements, ISSN 1878-6480, 2010, Volume 2, Issue 1, pp. 2 - 2
High blood glucose (HBG) on admission is a major common metabolic disorder in patients with acute myocardial infarction (MI) and is associated with worse... 
Journal Article
01/2013, ISBN 9781137019486
Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field... 
Book Chapter
Nature communications, ISSN 2041-1723, 2019, Volume 10, Issue 1, pp. 5350 - 17
Journal Article
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