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2002, New edition, ISBN 0761956824, xix, 582
NEW IN PAPERBACK 'The Handbook of Marketing is different...that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A... 
Marketing | Business & Management
Book
Journal of Business & Industrial Marketing, ISSN 0885-8624, 02/2019, Volume 34, Issue 1, pp. 232 - 239
Purpose The purpose of this viewpoint paper is to summarise the key findings of the industrial marketing and purchasing (IMP) research – especially for those... 
Policy | Methodology | Interactivity | IMP perspective | NETWORKS | BUSINESS | SCIENCE | IMP | Efficient markets | Economic policy | Politics | Research | Efficiency | Marketing | Business administration | Humanities and Social Sciences | Samhällsvetenskap | Economics and Business | Social Sciences | Företagsekonomi | Ekonomi och näringsliv | Business Administration
Journal Article
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