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Journal of Advertising: Advergames, In-Game Advertising, and Social Media Games, ISSN 0091-3367, 04/2013, Volume 42, Issue 2-3, pp. 95 - 112
The study presents a framework for the analysis of advertising in digital games. It reviews literature on in-game advertising, advergames and advertising in... 
INDIVIDUAL DIFFERENCE | IMPLICIT MEMORY | SUSCEPTIBILITY | PRODUCT PLACEMENT | CONSUMER | BUSINESS | PERSUASION KNOWLEDGE | CHILDRENS | LIMITED-CAPACITY MODEL | EXPLICIT MEMORY | SOCIALIZATION | COMMUNICATION | Video game advertising | Internet/Web advertising | Analysis | Studies | Social networks | Online advertising | Brand identification | Computer & video games | Social impact
Journal Article
Journal of Medical Internet Research, ISSN 1923-2195, 07/2012, Volume 14, Issue 4, p. e2
Physicians have differing motives for using the Internet and Internet-related services in their professional work. These motives may affect their evaluation of... 
Physician-patient relationship | Prescribing behavior | Attitude | Motivation research | Physician | Internet use | Internet-informed patient | Communication
Journal Article
Journal of Medical Internet Research, ISSN 1438-8871, 2014, Volume 16, Issue 6, p. e148
Journal Article
International Journal of Advertising, ISSN 0265-0487, 02/2020, Volume 39, Issue 2, pp. 191 - 212
Journal Article
Journal of Food Products Marketing, ISSN 1045-4446, 11/2015, Volume 21, Issue 6, pp. 569 - 587
This article examines how consumer familiarity with product-concepts and functional ingredients as well as inferences about an advertiser's manipulative intent... 
product-concept familiarity | level of scientific support | ingredient familiarity | health claims on food | consumer inferences | fluoride | inferences of manipulative intent
Journal Article
2016, Forschungsgruppe Konsum und Verhalten, ISBN 9783658148607, 211
Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the... 
Management science | Business and Management | Marketing | Human body in advertising | Human body | Body weight | Beauty culture | Self-esteem | Skepticism | Advertising
eBook
2017, CSR, Sustainability, Ethics & Governance, ISBN 3319446983, 498
This handbook pursues an integrated communication approach. Drawing on the various fields of organisational communication and their relevance for CSR, it... 
Management science | Media Management | Business and Management | Communication Studies | Business Ethics | Media Research | Cultural Management | Business communication | Social responsibility of business
eBook
Women & Health, ISSN 0363-0242, 09/2019, Volume 59, Issue 8, pp. 867 - 882
We explored the use of different advertising appeals in breast cancer detection messages. We analyzed the extent to which emotional appeals were applied in... 
advertisement | message appeal | breast self-examination | detection behavior | Breast cancer | mammography | PAMPHLETS | FEAR AROUSAL | BEHAVIOR | KNOWLEDGE | PREVENTION | PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH | SHAME | HEALTH | HUMOR | WOMENS STUDIES | SELF-EXAMINATION | Messages | Eroticism | Mammography | Humor | Tests | Fear & phobias | Fear | Breast | Guilt | Advertising | Cancer | Content analysis
Journal Article
Journal of Business Research, ISSN 0148-2963, 08/2019, Volume 101, pp. 128 - 143
Based on persuasion knowledge theory, attribution theory, and a qualitative investigation of authenticity, this study investigates employees' CSR authenticity... 
Corporate culture fit | Involvement in CSR | Employees' perspective | CSR domains | CSR communication | CSR authenticity | CSR | ASSOCIATIONS | ORGANIZATIONAL JUSTICE | PERFORMANCE | INFORMATION | BUSINESS | PERCEPTION | STRUCTURAL EQUATION MODELS | ANTECEDENTS | ATTRIBUTIONS | BEHAVIORS | Corporate culture | Philanthropy | Corporate social responsibility | Social aspects | Workers | Advertising
Journal Article
Journal of Consumer Policy, ISSN 0168-7034, 6/2014, Volume 37, Issue 2, pp. 257 - 277
Across two studies, the authors investigate the extent to which children’s persuasion knowledge of an advertising tactic (advergame and TV commercial) and... 
Commercial Law | Economic Policy | Advergames | Advertising literacy | Social Sciences, general | Presence | Persuasion Knowledge | Marketing | Brand identity | Analysis | Influence | Advertising media | Hypotheses | Statistical analysis | Children & youth
Journal Article
Media Psychology, ISSN 1521-3269, 10/2016, Volume 19, Issue 4, pp. 505 - 533
Brand placements in movies are common throughout the world. Within the last few years, 3D movie technology has experienced substantial growth in both cinemas... 
CAPACITY | ATTENTION | RECOGNITION | INFORMATION | PSYCHOLOGY, APPLIED | PRODUCT PLACEMENT | PROMINENCE | COGNITIVE LOAD | ATTITUDES | STEREOSCOPIC 3D | FRAMEWORK | FILM, RADIO, TELEVISION | COMMUNICATION
Journal Article
Journal of advertising, ISSN 0091-3367, 01/2013, Volume 42, Issue 2-3, pp. 95 - 112
The study presents a framework for the analysis of advertising in digital games. It reviews literature on in-game advertising, ad- vergames and advertising in... 
Journal Article
International Journal of Hospitality Management, ISSN 0278-4319, 01/2018, Volume 68, pp. 94 - 104
•Online CSR communication of 47 CSR-engaged hotels and their customers was analyzed.•Hotels strongly communicated supplier and environmental issues.•Guests... 
Sustainable tourism | Corporate social responsibility | Website analysis | CSR communication | Online reviews | Stakeholder engagement | MANAGEMENT | CORPORATE SOCIAL-RESPONSIBILITY | PERFORMANCE | PLATFORMS | TRIPADVISOR | WORD-OF-MOUTH | ENGAGEMENT | HOSPITALITY, LEISURE, SPORT & TOURISM | CONSUMERS | PERCEPTIONS | Hotels and motels | Web sites | Analysis | Travel industry
Journal Article