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Progress in Brain Research, ISSN 0079-6123, 01/2013, Volume 202, pp. 267 - 288
Neuroscience, by its nature, seems to hold considerable promise for understanding the fundamental mechanisms of decision making. In recent years, several... 
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 8/2015, Volume 52, Issue 4, pp. 427 - 435
Journal Article
Organizational Behavior and Human Decision Processes, ISSN 0749-5978, 11/2014, Volume 125, Issue 2, pp. 73 - 87
Journal Article
Journal of Behavioral Decision Making, ISSN 0894-3257, 10/2017, Volume 30, Issue 4, pp. 951 - 963
Journal Article
Advances in Consumer Research, ISSN 0098-9258, 01/2017, Volume 45, p. 987
Three experiments investigated the effect of choosing and rejecting on subsequent preferences. We found asymmetric effects of decision mode with choosing... 
Studies | Consumer behavior | Purchasing | Preferences
Journal Article
Advances in Consumer Research, ISSN 0098-9258, 01/2017, Volume 45, p. 361
Age-related differences and the interaction of decision making biases have been understudied older adults discounted future rewards less steeply, yet projected... 
Studies | Decision making | Older people | Social security | Age differences
Journal Article
Journal of Behavioral Decision Making, ISSN 0894-3257, 10/2017, Volume 30, Issue 4, pp. 951 - 963
Individuals are known to make systematically different decisions when the probabilities in risky choice problems are described or experienced. This difference,... 
complex gambles | the description–experience gap | risky choice | heuristics | decision strategies | the description-experience gap | PERSONAL-EXPERIENCE | SEARCH | INFORMATION | PSYCHOLOGY, APPLIED | PATTERNS | RARE EVENTS | UNCERTAINTY | AVERSION | PROSPECT-THEORY | PROBABILITIES | Decision-making | Analysis | Business schools | Problem solving | Probability | Decision making | Expected values
Journal Article
NeuroImage, ISSN 1053-8119, 04/2017, Volume 150, pp. 336 - 343
Journal Article
European Journal of Neuroscience, ISSN 0953-816X, 04/2012, Volume 35, Issue 7, pp. 1075 - 1082
Journal Article
Journal of Consumer Psychology, ISSN 1057-7408, 01/2012, Volume 22, Issue 1, pp. 143 - 153
A core goal for marketers is effective segmentation: partitioning a brand's or product's consumer base into distinct and meaningful groups with differing... 
Brands | fMRI | Neuroscience | Choice | Neuromarketing | Marketing | FMRI | HUMAN ORBITOFRONTAL CORTEX | HUMAN BRAIN | SELF-CONTROL | BEHAVIOR | PSYCHOLOGY, APPLIED | EMOTION | BUSINESS | REWARD | WILLINGNESS-TO-PAY | DECISION-MAKING | CONSUMER CHOICE | VALUATION SYSTEM
Journal Article
Journal Article
Journal of Neuroscience, ISSN 0270-6474, 03/2017, Volume 37, Issue 13, pp. 3588 - 3598
Journal Article