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International Journal of Hospitality Management, ISSN 0278-4319, 2012, Volume 31, Issue 1, pp. 276 - 285
► Customer relationship management (CRM). ► Relationship marketing (RM). ► Business performance. This study aims to investigate the implementation of customer... 
Relationship marketing | Business performance | Customer relationship management | HOSPITALITY, LEISURE, SPORT & TOURISM | MODEL | Hotels and motels
Journal Article
Xing Xiao Ping Lun, ISSN 1813-4483, 12/2015, Volume 12, Issue 4, p. 369
Due to accelerating industry globalization and intensifying competition, brand management has become increasing more important. Better brand management can... 
Studies | Brand loyalty | Customer satisfaction | Globalization | Consumer attitudes | Brand image | Impact analysis
Journal Article
Information & Management, ISSN 0378-7206, 2006, Volume 43, Issue 8, pp. 986 - 1001
Journal Article
International Journal of Hospitality Management, ISSN 0278-4319, 2011, Volume 30, Issue 2, pp. 262 - 271
▶ Customer Relationship Management (CRM) has a positive influence on Relationship Quality (RQ), and RQ has a positive influence on Customer Lifetime Value... 
Customer Lifetime Value | Relationship Quality | Customer Relationship Management | COMMITMENT | MANAGEMENT | CONSUMER SATISFACTION | DETERMINANTS | BEHAVIOR | CUSTOMER RELATIONSHIPS | HOSPITALITY, LEISURE, SPORT & TOURISM | BUYER-SELLER RELATIONSHIPS | TRUST | Customer relationship management | Hotels and motels
Journal Article
Total Quality Management & Business Excellence, ISSN 1478-3363, 01/2016, Volume 27, Issue 1-2, pp. 17 - 33
This study created a relationship model to explore the impact of customer relationship management (CRM) and internal marketing on relationship management and... 
internal marketing | customer relationship management | MANAGEMENT | RELATIONSHIP QUALITY | IMPLEMENTATION | LINK | ORGANIZATIONAL PERFORMANCE | FIRM PERFORMANCE | LEARNING ORIENTATION | Business performance management | Customer relations | Analysis | Customer relationship management | Methods | Hospitality industry
Journal Article
Total Quality Management & Business Excellence, ISSN 1478-3363, 01/2016, Volume 27, Issue 1-2, pp. 141 - 156
Many enterprises seek to enhance the effectiveness of their total quality management through the implementation of green marketing strategies. The aim of this... 
green marketing strategy | business performance | FIT INDEXES | MANAGEMENT | DETERMINANTS | CORPORATE IMAGE | SERVICE QUALITY | ENVIRONMENT | INNOVATION | MANAGEMENT-PRACTICES | SATISFACTION | CUSTOMER LOYALTY | PERCEPTIONS | Usage | Structural equation modeling | Analysis | Corporate image | Green marketing | Business performance management | Organic farming | Methods
Journal Article
International Journal of Quality & Reliability Management, ISSN 0265-671X, 04/2014, Volume 31, Issue 4, pp. 455 - 476
Journal Article
Total Quality Management & Business Excellence, ISSN 1478-3363, 08/2015, Volume 26, Issue 7-8, pp. 778 - 792
Journal Article
International Journal of Quality and Reliability Management, ISSN 0265-671X, 01/2010, Volume 27, Issue 1, pp. 27 - 47
Using opto-electronic industries as the example, the purpose of this paper is to include: designing reliable performance perspectives and indicators for... 
International standards | Performance measures | Electronics industry | Balanced scorecard | Taiwan | Usage | Structural equation modeling | Finance | Analysis | Customer relations | Studies | Performance evaluation | Balanced Scorecard | ISO standards
Journal Article
International Journal of Quality and Reliability Management, ISSN 0265-671X, 03/2012, Volume 29, Issue 3, pp. 295 - 319
Purpose - The purpose of this paper is to determine whether passing ISO accreditation can effectively enhance business performance, and further to explore the... 
Business performance | Performance evaluation | ISO 9000 series | ISO accreditation | Taiwan | Balanced Scorecard | Activity Based Costing | Business performance management | Analysis | Methods | Manufacturing industry | Quality management | Balancing | Service industries | Raw materials | Indicators | Business | Construction costs | Construction industry
Journal Article
Marketing Intelligence & Planning, ISSN 0263-4503, 02/2003, Volume 21, Issue 1, pp. 37 - 44
The purpose of the experiment reported here was to examine Internet user concerns and perceptions of online shopping. The attitude of Internet users toward... 
Consumer attitudes | Shopping | Internet | Electronic commerce | Consumer behaviour | Studies | Discriminant analysis | Models
Journal Article
Total Quality Management & Business Excellence: TQM, Quality Costs, Quality Improvement Roadmaps, and Quality Management Systems, ISSN 1478-3363, 02/2014, Volume 25, Issue 3-4, pp. 412 - 426
This study focuses on the investigation into the mineral water products industry and the impact of consumers' awareness of an ISO-certified product on... 
purchase intention | brand attitude | perceived quality | brand preference | brand image | QUALITY | MANAGEMENT | PRICE | INFORMATION | ATTITUDE | SATISFACTION | MODELS | PRODUCTS | CUSTOMER LOYALTY | BRAND EQUITY | PERCEPTIONS | Consumer behavior | Brand image | Analysis | Consumer preferences
Journal Article
Tourism Management, ISSN 0261-5177, 2008, Volume 29, Issue 2, pp. 221 - 236
Journal Article
Total Quality Management & Business Excellence: Quality, Safety, Environmental Management Systems and the Costs of Quality, ISSN 1478-3363, 04/2013, Volume 24, Issue 3-4, pp. 496 - 518
This study mainly employed structural equation modelling to investigate the impact of a travel agency passing ISO certification on consumer's perceived... 
ISO certification | purchase intention | brand attitude | perceived quality | brand preference | brand image | QUALITY | MANAGEMENT | PRICE | INFORMATION | ATTITUDE | MODELS | PRODUCTS | BELIEFS | BRAND EQUITY | PERCEPTIONS | Case studies | Licensing, certification and accreditation | Travel agents | Consumer preferences
Journal Article
International Journal of Quality & Reliability Management, ISSN 0265-671X, 03/2012, Volume 29, Issue 3, pp. 295 - 319
Purpose - The purpose of this paper is to determine whether passing ISO accreditation can effectively enhance business performance, and further to explore the... 
Studies | Performance evaluation | Quality standards | Service industries | Research & development--R&D | ISO standards | Accreditation | Manufacturing | Interviews | Methods
Journal Article
International Journal of Innovation and Technology Management, ISSN 0219-8770, 2014, Volume 11, Issue 4, pp. 1450026 - 1450026
As the number of mobile phone users has increased steadily in recent years, mobile phone manufacturers continuously compete to be the first to introduce... 
Perceived innovation | purchase intention | perceived value | perceived quality | brand awareness | Smartphones | Literature reviews | Innovation | Cell phones | Strategy | Markets | Marketing | Impact analysis
Journal Article
Total Quality Management & Business Excellence, ISSN 1478-3363, 01/2011, Volume 22, Issue 1, pp. 43 - 62
This study aimed to explore the impact of perceived service quality and self-concept on consumer attitude and purchase process using channel type (physical and... 
service quality | self-concept | purchase intention and behaviour | satisfaction | loyalty | attitude | Self-concept | Loyalty | Purchase intention and behaviour | Attitude | Service quality | Satisfaction | MANAGEMENT | IMAGE CONGRUENCE | MODEL | SHOPPING BEHAVIOR | BRAND | PRODUCT | CUSTOMER SATISFACTION | CONSEQUENCES | STORE | ANTECEDENTS | Influence | Consumer behavior | Research | Total quality management
Journal Article
Asia Pacific Journal of Marketing and Logistics, ISSN 1355-5855, 01/2009, Volume 21, Issue 1, pp. 174 - 194
Purpose - This study aims to determine and discuss relevant factors and relationship models affecting consumers' purchase intention towards the extended... 
Brand awareness | Purchasing | Brand extensions | Consumer behaviour | Taiwan | BUSINESS | Studies | Brands | Consumer behavior
Journal Article
International Journal of Information Technology and Decision Making, ISSN 0219-6220, 09/2010, Volume 9, Issue 5, pp. 799 - 829
Journal Article
Total Quality Management & Business Excellence, ISSN 1478-3363, 04/2008, Volume 19, Issue 4, pp. 321 - 342
Recently, CRM (Cause-Related Marketing) has gradually been adopted by non-profit organisations. However, for the evaluation of CRM's effect, a non-profit... 
Cause-Related Marketing (CRM) | Balanced Scorecard | non-profit organisation | Structural Equation Modelling (SEM) | Non-profit organisation | Balanced scorecard | MANAGEMENT | Nonprofit organizations | Evaluation | Usage | Cause marketing | Marketing
Journal Article
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