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现代语文:上旬.文学研究, ISSN 1008-8024, 2016, Issue 7, pp. 128 - 130
广告作为一种说服性的艺术,其说服行为的实现依赖于说服手段的使用。广告语言是广告生命力所在,广告的说服手段在文字语言方面表现明显。文字语言的作用为幽默广告的成功说服起到了画龙点睛的作用。 
幽默广告;文字语言;说服手段
Journal Article
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