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by 高渊
中国报业, ISSN 1671-0029, 2017, Issue 24, pp. 18 - 20
数字时代报业面临广告收入下滑、经营困难的局面。加速改革以适应时代,成为近几年报业探讨的主要内容,但在实践中却鲜有成功者。本文从另一个角度出发,探讨数字时代媒体发展的本质,分析报纸媒体的优势及新媒体的劣势,提出'采登'分离,报纸收入由广告收入向'IP'收入转型等改革新思维。 
报业;改革;分离;转型
Journal Article
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