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品牌塑造 (9) 9
整合营销传播 (5) 5
中小企业 (2) 2
产品包装 (1) 1
企业整合营销 (1) 1
作用 (1) 1
品牌传播 (1) 1
品牌识别 (1) 1
当当网 (1) 1
形象塑造 (1) 1
拟人化沟通 (1) 1
整合营销 (1) 1
整合营销传播;品牌塑造 (1) 1
整合营销传播;旅行社;品牌塑造 (1) 1
整合营销传播思维;中小企业;品牌塑造 (1) 1
旅游服务品牌传播 (1) 1
服务整合营销传播 (1) 1
桂林旅游 (1) 1
电子商务网站 (1) 1
科普类杂志 (1) 1
网络整合营销传播 (1) 1
营销传播 (1) 1
难点 (1) 1
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1. Full Text 简述当代整合营销传播及其应用
by 李明睿
品牌：理论月刊, ISSN 1671-1009, 2015, Issue 11, pp. 20 - 22
整合营销传播;品牌塑造
Journal Article
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2. Full Text 试论整合营销传播理论下旅行社的品牌塑造
by 山杉
佳木斯职业学院学报, ISSN 2095-9052, 2017, Issue 2, p. 476
整合营销传播;旅行社;品牌塑造
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3. Full Text 整合营销传播思维在中小企业品牌塑造中的运用探讨
by 黄子杰
现代经济信息, ISSN 1001-828X, 2015, Issue 19, pp. 95 - 95
整合营销传播思维;中小企业;品牌塑造
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4. Full Text 从《博物》的新媒体运营看科普类杂志的品牌塑造策略
by 黄桂萍 王安荻
中国科技期刊研究, ISSN 1001-7143, 2016, Volume 27, Issue 12, pp. 1334 - 1338
拟人化沟通 | 品牌塑造 | 网络整合营销传播 | 科普类杂志
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5. Full Text 以整合营销传播推动桂林旅游业发展
by 刘又堂
产业与科技论坛, ISSN 1673-5641, 2008, Volume 7, Issue 1, pp. 79 - 80
品牌塑造 | 作用 | 桂林旅游 | 整合营销传播
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6. Full Text 试析商家对客户电子商务网站的整合营销传播策略
by 张善京
青春岁月, ISSN 1007-5070, 2013, Issue 19, pp. 440 - 440
当当网 | 电子商务网站 | 品牌塑造 | 整合营销传播 | 形象塑造
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7. Full Text 区域旅游服务品牌整合营销传播策略研究——以"九色甘南香巴拉"为例
by 杨晓峰
Anhui nongye kexue, ISSN 0517-6611, 2009, Volume 37, Issue 26, pp. 12823 - 12824
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8. Full Text 基于整合营销传播观念的中小企业品牌塑造
by 樊勇
重庆科技学院学报：社会科学版, ISSN 1673-1999, 2009, Issue 12, pp. 104 - 105
品牌塑造 | 中小企业 | 整合营销传播
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9. Full Text 企业整合营销传播初探
by 王聪
科技创新导报, ISSN 1674-098X, 2006, Issue 1, p. 145
品牌塑造 | 整合营销传播 | 难点
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10. Full Text 试论包装作为品牌识别符号在品牌建构过程中的作用
by 姜玥
2004年全国广告学术研讨会, 12/2004
产品包装 | 营销传播 | 品牌塑造 | 品牌识别 | 企业整合营销
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11. Full Text 浅谈旅游品牌整合营销策略
by 李苗
2011, Issue 11
整合营销 | 品牌塑造 | 品牌传播
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12. Full Text 整合营销传播思维在中小企业品牌塑造中的应用
by 陈莹 钱永贵
2008, Issue 16
品牌塑造 | 中小企业 | 整合营销传播
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