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1999, ISBN 9780761916970, xvii, 590
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on:... 
Advertising | Consumer behavior | Marketing | Business & Management | Brand name products
Book
2003, ISBN 0749440236, xii, 260
""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition,... 
Planning | Management | Brand name products | Export marketing | Marketing | Branding (Marketing) | Brand name products - Planning
Book
2014, ISBN 9781783203574, xvi, 295
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically... 
Fashion merchandising | Fashion | Branding (Marketing) | Management | Brand name products | History | Luxury goods industry
Book
2013, ISBN 9780857857552, 352 pages
Book
2008, ISBN 0415354048, xii, 212
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a... 
Motion pictures | Brand name products | Corporate image | Marketing | Business & Management | Media & Film Studies | Cinema Studies & Popular Cinema | Film Studies | United States
Book
07/2010, ISBN 9781856177733, 383
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never... 
Product management | Trademarks | Brand name products
eBook
2010, Response Books, ISBN 8132105222, xix, 262
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need... 
Product management | Branding (Marketing) | Management | Brand name products | Industrial marketing | India
Book
2012, ISBN 0814787142, cm.
Book
2008, ISBN 9780674026803, xiii, 411
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing... 
Brand name products | Advertising | Marketing | China
Book
2012, ISBN 9780199566501, xii, 218 pages
Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a... 
Branding (Marketing) | Semiotics | Communication in marketing | Marketing | marketing
Book
2013, ISBN 9781137264688, xxiii, 190
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional... 
Trademarks | Social aspects | Luxuries | Marketing | Behavioral economics
Book
2003, 2nd ed., ISBN 9780765609731, xxiii, 308
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising... 
Brand name products | Advertising
Book
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