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2003, LEA's communication series, ISBN 0805841180, xii, 294
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it... 
Sex in advertising | Business & Management | Mass Media & Communication | Advertising Studies
Book
Psychological Science, ISSN 0956-7976, 6/2012, Volume 23, Issue 6, pp. 578 - 581
Journal Article
2016, ISBN 9781315714806, xxi, 354
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological... 
Psychological aspects | Product design | Marketing | Design | Consumer Behaviour | Product Design | Advertising | Consumer Psychology | Organizational Communication
Book
Journal of Business Research, ISSN 0148-2963, 12/2015, Volume 68, Issue 12, pp. 2663 - 2675
This research explores how abstract appeal (i.e., describing the features of green products in a more vague way) and concrete appeal (i.e., describing the... 
Green consumption | Public self-awareness | Benefit association | Advertising appeals | Identity salience | SOCIAL SELF | CONSTRUAL-LEVEL | SUSTAINABILITY | BUSINESS | MOTIVATION | EXPLANATION | RESPONSES | CONSERVATION | PSYCHOLOGICAL DISTANCE | CONSUMER | Sustainable living | Green products | Advertising
Journal Article
Journal of Business Research, ISSN 0148-2963, 2010, Volume 63, Issue 2, pp. 140 - 146
This paper presents the results from a qualitative study of income support recipients with regard to how they feel about advertising which overtly appeals to... 
Fear | Social marketing | Shame advertising message appeals | Compliance | Guilt | AROUSAL | PERSUASION | BUSINESS | MODEL | ADVERTISEMENTS | RESPONSES | EMPATHY | EMOTIONS | Compliance Fear Guilt Shame advertising message appeals Social marketing | Regulatory compliance | Volunteerism | Universities and colleges
Journal Article
Journal of Advertising, ISSN 0091-3367, 07/2008, Volume 37, Issue 2, pp. 57 - 70
This research examines the influence of involvement, need for cognition (NFC), and gender on consumer response toward sexual and nonsexual appeals. The results... 
Consumer research | Men | Brands | Advertising research | Gender differences | Gender discrimination | Need for cognition | Advertising | Persuasion | Marketing | ADS | ITEM | IMAGERY | INFORMATION | BUSINESS | JUDGMENTS | COMMUNICATION | ADVERTISEMENTS | Brand choice | Evaluation | Usage | Demographic aspects | Nudity | Sensuality | Research | Eau de Cologne | Consumer behavior | Influence | College students | Experimental studies | Studies | Cognition & reasoning | Sexual behavior
Journal Article
Journal of Business Research, ISSN 0148-2963, 06/2019, Volume 99, pp. 490 - 497
The study examines conditions that will make advertising images more effective. According to construal level theory, image proximity can be conceptualized as a... 
Spatial distance | Image proximity | Advertising appeal | Visual imagery | Product type | CONSTRUAL-LEVEL THEORY | SIZE | REPRESENTATION | BUSINESS | BRAND | AD PICTURES | RESPONSES | ATTITUDE | AGE-RELATED DIFFERENCES | CONSUMER | CAMERA ANGLE | Advertising
Journal Article
2004, 1, ISBN 0415322243, 233
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best... 
Psychological aspects | Persuasion (Psychology) | Advertising | Business & Management | Attitudes & Persuasion | Advertising Media
eBook
Journal of Marketing Research, ISSN 0022-2437, 6/2012, Volume 49, Issue 3, pp. 383 - 393
The current research explores the role of disgust in enhancing compliance with fear appeals. Despite its frequent use in advertising and prevalence in consumer... 
Graphics | Fear | Business publications audits | Disgust | Bisphenols | Advertising research | Gusts | Advertising | Persuasion | Marketing | Compliance | EFFICACY | MEDIATOR | RISK | BUSINESS | advertising | persuasion | RESPONSES | PROBABILITY | PRODUCTS | compliance | AIDS PSAS | EMOTIONS | HEALTH | disgust | fear | Aversion | Analysis | Persuasion (Psychology) | Forecasts and trends | Research | Methods
Journal Article
Political Communication, ISSN 1058-4609, 10/2017, Volume 34, Issue 4, pp. 607 - 626
Right-wing populist parties portray immigrants as economic or symbolic threats in their political advertisements by constructing a moral divide between the... 
political advertising | economic threat | right-wing populism | symbolic threat | LEADERS | PICTURE | PARTIES | STRATEGIES | EUROPE | SELECTIVE EXPOSURE | POLITICAL SCIENCE | MEDIA | EMOTIONS | CAMPAIGN | COMMUNICATION | Aliens | Symbolism | Attitudes | Populism | Appeals | Reliance | Cognition | Political advertising | Stereotypes | Immigrants | Advertisements | Foreign born citizens | Symbols | Anxiety | Approval | Advertising | Right wing politics
Journal Article
Journal of Business Research, ISSN 0148-2963, 01/2018, Volume 82, pp. 179 - 191
Considering that descriptive norm appeals are only effective when they are framed positively, this research investigates the efficacy of such norms in a... 
Green behavior | Endorsement | Ad credibility | Overpackaging | Social norms | FOCUS THEORY | ENDORSER | NORMATIVE CONDUCT | BUSINESS | PHYSICAL ATTRACTIVENESS | IMPACT | MATCH-UP HYPOTHESIS | CREDIBILITY | PRODUCT | CONSUMER-BEHAVIOR | Sustainable development | Endorsement advertising | Environmental movement | Economics and Finance | Humanities and Social Sciences
Journal Article
European Journal of Marketing, ISSN 0309-0566, 11/2014, Volume 48, Issue 11/12, pp. 2105 - 2126
Purpose – This research aims to examine the use of emotional and rational advertising appeal regarding service options that differ in terms of their experience... 
Marketing strategy/methods | Marketing | Advertising appeal | Consumer responses | Affect intensity | Service type | BUSINESS | CONTEXT | TRUST | ADVERTISEMENTS | Consumer behavior | Services industry | Research | Marketing research | Advertising | Studies
Journal Article
Journal of Marketing, ISSN 0022-2429, 1/2014, Volume 78, Issue 1, pp. 59 - 75
The Internet is dominated by free web services that depend on advertising revenues and powerful marketing tools to support their business models. Targeted... 
Targeting | Reciprocity | Advertising | Free web services | Privacy concerns | privacy concerns | DETERMINANTS | WEBSITE QUALITY | BEHAVIOR | CUSTOMER PARTICIPATION | PAY | BUSINESS | advertising | DOMINANT LOGIC | MODEL | INFORMATION PRIVACY | ATTITUDES | reciprocity | targeting | free web services | ANTECEDENTS | Research | Online services | Social aspects | Marketing research | Internet/Web advertising | Target marketing
Journal Article